# Seracu

> Seracu finds the searches your website is missing and writes finished articles for them in your own voice, with every factual claim traced to a page we fetched. Delivered in a dashboard. Made by Adapt Progress Evolve Ltd (company number 10047328, registered office 5 Brayford Square, London E1 0SG), the UK studio behind ScriptGrain. It is new and has no customers yet.

## Pages

- [Home](https://seracu.com/): the free check (your website address in, your five biggest gaps out) and a short summary of everything below.
- [What you get](https://seracu.com/what-you-get): Everything in a Seracu order: the gap report, the topic map, finished articles of up to 5,000 words with sources, and a dashboard to edit and download them.
- [How it works](https://seracu.com/how-it-works): How Seracu finds the searches you're missing, picks your topics, writes articles in your voice and checks every fact. The data we use and what to expect.
- [Pricing](https://seracu.com/pricing): Pay once for a gap report and finished articles: Starter from £99 or $129, Growth from £249 or $329. Extra articles, re-checks and the monthly dashboard are priced here.
- [FAQ](https://seracu.com/faq): Answers on how Seracu works, article length, voice matching, fact-checking, publishing, pricing, and whether AI-written pages can rank.
- [About](https://seracu.com/about): Seracu is made by Adapt Progress Evolve Ltd, the UK studio behind ScriptGrain. It's new, it has no customers yet, and we'd rather say so.

## Guides

- [Guides for small business websites](https://seracu.com/guides): Guides to getting found on Google and in AI search, working out which topics your website is missing, and checking your competitors, written for people who run a business.
- [SEO for small business: the pages and topics that matter first](https://seracu.com/guides/seo-for-small-business): What a UK small business should do first for SEO: the pages to have, local visibility, writing for customers, and when to hire help.
- [How to get your business found on Google](https://seracu.com/guides/get-found-on-google): Four steps to get a small business found on Google: help Google find your pages, claim your Business Profile, use Search Console and build the pages people search for.
- [Content gap analysis for a small business website: how to do one without paid tools](https://seracu.com/guides/content-gap-analysis-small-business): A five-step manual content gap analysis for a small UK business site, how to rank the gaps, and when a paid tool is worth it.
- [SEO competitor analysis for a small business: a simple method](https://seracu.com/guides/seo-competitor-analysis-small-business): A no-tools method for finding your real search competitors, studying their pages, and turning the findings into a short list of pages to write or fix.
- [How to get found by ChatGPT and AI search: what a small business can actually do](https://seracu.com/guides/get-found-by-chatgpt-and-ai-search): What a small business can do to appear in ChatGPT search and Google AI answers: crawling, content, checking, and what to ignore.
- [Answer engine optimisation (AEO) explained](https://seracu.com/guides/answer-engine-optimisation): What answer engine optimisation (answer engine optimization in US spelling) means, what Google and OpenAI say you need to do, and what a small business can ignore.

## Pages you should have, by type of business

- [Pages you should have: a guide by business type](https://seracu.com/small-business): The pages almost every small business website needs, why each page should rest on something real, and a guide for your sector and type of business.
- [Trades: pages your website should have](https://seracu.com/small-business/trades): Roofers, plumbers, electricians and other trades that win work by being found locally.
  - [Pages a roofing company's website should have](https://seracu.com/small-business/trades/roofers): The pages a UK roofing firm needs on its website, what each should say and avoid, and the first five to build.
  - [Pages a plumber's website should have](https://seracu.com/small-business/trades/plumbers): The pages a UK plumber needs on their website, what each should say, how to show Gas Safe and WaterSafe registration, and the first five to build.
  - [Pages an electrician's website should have](https://seracu.com/small-business/trades/electricians): The pages a UK electrician needs on their website, what each should say, how to show your scheme membership, and the first five to build.
  - [Pages a landscaper's website should have](https://seracu.com/small-business/trades/landscapers): The pages a UK landscaping business needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a locksmith's website should have](https://seracu.com/small-business/trades/locksmiths): The pages a UK locksmith needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a builder's website should have](https://seracu.com/small-business/trades/builders): The pages a UK building firm needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a heating and HVAC engineer's website should have](https://seracu.com/small-business/trades/hvac-engineers): The pages a UK heating or HVAC engineering business needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a handyman's website should have](https://seracu.com/small-business/trades/handymen): The pages a UK handyman business needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a carpenter's website should have](https://seracu.com/small-business/trades/carpenters): The pages a UK carpentry and joinery business needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a cleaning company's website should have](https://seracu.com/small-business/trades/cleaning-companies): The pages a UK cleaning company needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
  - [Pages a plasterer's website should have](https://seracu.com/small-business/trades/plasterers): The pages a UK plastering business needs on its website: services, area pages, project gallery, reviews, accreditations, quote requests, and a Google listing set up for a firm that travels.
- [Food and drink: pages your website should have](https://seracu.com/small-business/food-and-drink): Cafes, restaurants, pubs and other places people choose from a phone screen.
  - [Pages a cafe or coffee shop's website should have](https://seracu.com/small-business/food-and-drink/cafes): The pages a UK cafe or coffee shop needs on its website, what each should say, how to handle allergens and prepacked food, and the first five to build.
  - [Pages a restaurant's website should have](https://seracu.com/small-business/food-and-drink/restaurants): The pages an independent UK restaurant needs on its website, what each should say, how to handle allergens, hygiene ratings and licensing, and the first five to build.
  - [Pages a takeaway's website should have](https://seracu.com/small-business/food-and-drink/takeaways): The pages a UK takeaway needs on its website: menu, how to order, delivery area, allergens, hygiene rating, and a correct Google listing.
  - [Pages a bakery's website should have](https://seracu.com/small-business/food-and-drink/bakeries): The pages a UK bakery needs on its website: what you bake, celebration cake orders, allergen labelling, hygiene rating, and a correct Google listing.
  - [Pages a pub's website should have](https://seracu.com/small-business/food-and-drink/pubs): The pages a UK pub needs on its website: menu, what's on, booking, allergens, licensing, hygiene rating, and a correct Google listing.
  - [Pages a caterer's website should have](https://seracu.com/small-business/food-and-drink/caterers): The pages a UK caterer needs on its website: event types, sample menus, quote requests, allergens, registration, and a Google listing set up for a business that travels.
- [Retail: pages your website should have](https://seracu.com/small-business/retail): Shops, from convenience stores to specialist and world-food supermarkets.
  - [Pages a convenience store or corner shop's website should have](https://seracu.com/small-business/retail/convenience-stores): The pages an independent UK convenience store or corner shop needs on its website: hours, stock and services, alcohol, food registration and a correct Google listing.
  - [Pages a print or copy shop's website should have](https://seracu.com/small-business/retail/print-shops): The pages an independent UK print or copy shop needs on its website: product pages, a file guide, quotes, turnaround and a correct Google listing.
  - [Pages a Korean supermarket's website should have](https://seracu.com/small-business/retail/korean-supermarkets): The pages an independent Korean supermarket or grocer in the UK needs on its website: ingredient pages, branch pages, labelling and registration, and a correct Google listing.
  - [Pages a Japanese supermarket's website should have](https://seracu.com/small-business/retail/japanese-supermarkets): The pages an independent Japanese supermarket or grocer in the UK needs on its website: ingredient pages, branch pages, labelling and registration, and a correct Google listing.
  - [Pages a Chinese supermarket's website should have](https://seracu.com/small-business/retail/chinese-supermarkets): The pages an independent Chinese or oriental supermarket in the UK needs on its website: category and ingredient pages, labelling and registration, branch pages and a correct Google listing.
  - [Pages a Southeast Asian supermarket's website should have](https://seracu.com/small-business/retail/southeast-asian-supermarkets): The pages an independent Asian supermarket in the UK needs on its website: category and cuisine pages, ingredient pages, branch pages, labelling and registration, and a correct Google listing.
  - [Pages a Polish shop's website should have](https://seracu.com/small-business/retail/polish-shops): The pages an independent Polish shop or delicatessen in the UK needs on its website: ingredient pages, labelling and registration, branch pages and a correct Google listing.
  - [Pages an Indian grocery store's website should have](https://seracu.com/small-business/retail/indian-grocery-stores): The pages an independent Indian grocery store in the UK needs on its website: category and ingredient pages, labelling and registration, branch pages and a correct Google listing.
  - [Pages an African or Caribbean food shop's website should have](https://seracu.com/small-business/retail/african-and-caribbean-food-shops): The pages an independent African or Caribbean food shop in the UK needs on its website: product and ingredient pages, labelling and registration, branch pages and a correct Google listing.
  - [Pages a Turkish or Middle Eastern grocer's website should have](https://seracu.com/small-business/retail/turkish-and-middle-eastern-grocers): The pages an independent Turkish or Middle Eastern grocer in the UK needs on its website: product and ingredient pages, labelling and registration, branch pages and a correct Google listing.
  - [Pages a florist's website should have](https://seracu.com/small-business/retail/florists): The pages a UK florist needs on its website: bouquets, weddings and events, delivery, care guides, and a correct Google listing.
  - [Pages a butcher's website should have](https://seracu.com/small-business/retail/butchers): The pages a UK butcher's shop needs on its website: what you sell, ordering, allergens, registration and hygiene rating, and a correct Google listing.
  - [Pages a gift shop's website should have](https://seracu.com/small-business/retail/gift-shops): The pages a UK gift shop needs on its website: product ranges, gift ideas, delivery and returns, and a correct Google listing.
- [Creative services: pages your website should have](https://seracu.com/small-business/creative-services): Design agencies, studios and freelancers who often have no marketing function of their own.
  - [Pages a design agency's website should have](https://seracu.com/small-business/creative-services/design-agencies): The pages a small UK design agency or creative studio needs on its own website: services, case studies, process and price, and company details.
  - [Pages a graphic designer's website should have](https://seracu.com/small-business/creative-services/graphic-designers): The pages a UK graphic designer needs on their website: services, portfolio and case studies, process, enquiries, and a correct Google listing if you serve people locally.
  - [Pages a web designer's website should have](https://seracu.com/small-business/creative-services/web-designers): The pages a UK web designer needs on their website: services, case studies, process, what happens after launch, enquiries, and a correct Google listing if you serve people locally.
  - [Pages a photographer's website should have](https://seracu.com/small-business/creative-services/photographers): The pages a UK photographer needs on their website: services by shoot type, galleries, packages, areas covered, and a Google listing set up for a business that travels.
  - [Pages a videographer's website should have](https://seracu.com/small-business/creative-services/videographers): The pages a UK videographer needs on their website: services, showreel and portfolio, process, packages, areas covered, and a Google listing set up for a business that travels.
  - [Pages an interior designer's website should have](https://seracu.com/small-business/creative-services/interior-designers): The pages a UK interior designer needs on their website: services, project pages, process, areas covered, and a Google listing set up for a business that visits clients.
- [Activities and experiences: pages your website should have](https://seracu.com/small-business/activities-and-experiences): Escape rooms, workshops, classes and pop-ups, where listing sites dominate generic searches.
  - [Pages an escape room's website should have](https://seracu.com/small-business/activities-and-experiences/escape-rooms): The pages an independent UK escape room needs on its website, with a one-day check of how listing sites, map results and AI answers treat activity venues.
  - [Pages a pottery studio or pottery painting cafe's website should have](https://seracu.com/small-business/activities-and-experiences/pottery-studios): The pages a UK pottery studio or paint-your-own pottery cafe needs on its website, with a one-day check of how listing sites, map results and AI answers treat activity venues.
  - [Pages a paint and sip venue's website should have](https://seracu.com/small-business/activities-and-experiences/paint-and-sip-venues): The pages a UK paint and sip business needs on its website: session dates, booking, what to expect, drinks and licensing, and a correct Google listing.
  - [Pages an axe throwing venue's website should have](https://seracu.com/small-business/activities-and-experiences/axe-throwing-venues): The pages a UK axe throwing venue needs on its website: sessions, booking, what to expect, safety information, food and drink, and a correct Google listing.
  - [Pages a cookery school's website should have](https://seracu.com/small-business/activities-and-experiences/cookery-schools): The pages a UK cookery school needs on its website: class pages, booking, allergies, registration and hygiene rating, and a correct Google listing.
  - [Pages an art class or workshop business's website should have](https://seracu.com/small-business/activities-and-experiences/art-classes-and-workshops): The pages a UK art class or workshop business needs on its website: class pages, booking, what to expect, children's classes, and a correct Google listing.
  - [Pages an art pop-up's website should have](https://seracu.com/small-business/activities-and-experiences/pop-up-events): The pages an art pop-up or pop-up event in the UK needs on its website: event pages that become an archive, finding the venue, tickets, drinks permissions, and a correct Google listing.
  - [Pages a board game cafe's website should have](https://seracu.com/small-business/activities-and-experiences/board-game-cafes): The pages a UK board game cafe needs on its website: the game library, pricing, menu, events, allergens, licensing, and a correct Google listing.
- [Professional services: pages your website should have](https://seracu.com/small-business/professional-services): Accountants, estate agents, solicitors and other advisers.
  - [Pages an accountant's website should have](https://seracu.com/small-business/professional-services/accountants): The pages a UK accountancy practice needs on its website, what each should say, how to show your qualifications and regulator, and the first five to build.
  - [Pages an estate agent's website should have](https://seracu.com/small-business/professional-services/estate-agents): The pages a UK estate agent needs on their website, what each should say, how to show redress scheme and Propertymark membership, and the first five to build.
  - [Pages a solicitor's website should have](https://seracu.com/small-business/professional-services/solicitors): The pages a UK law firm needs on its website: areas of law, people, fees, regulation and complaints information, enquiries, and a correct Google listing.
  - [Pages a mortgage broker's website should have](https://seracu.com/small-business/professional-services/mortgage-brokers): The pages a UK mortgage broker needs on its website: what you do, how you're paid, the process, FCA status and how to check it, enquiries, and a correct Google listing.
  - [Pages a financial adviser's website should have](https://seracu.com/small-business/professional-services/financial-advisers): The pages a UK financial adviser needs on its website: what you advise on, how you charge, the process, FCA status and how to check it, enquiries, and a correct Google listing.
  - [Pages an architect's website should have](https://seracu.com/small-business/professional-services/architects): The pages a UK architecture practice needs on its website: services, project pages, process, fees, ARB registration, enquiries, and a correct Google listing.
  - [Pages a recruitment agency's website should have](https://seracu.com/small-business/professional-services/recruitment-agencies): The pages a UK recruitment agency needs on its website: employer and candidate pages, sectors, jobs, registering a CV, privacy, case studies, and a correct Google listing.
  - [Pages a bookkeeper's website should have](https://seracu.com/small-business/professional-services/bookkeepers): The pages a UK bookkeeper needs on their website: services, who you work with, how it works, pricing approach, credentials, enquiries, and a correct Google listing.
- [Health and wellbeing: pages your website should have](https://seracu.com/small-business/health-and-wellbeing): Dentists, vets, therapists, gyms and other practices.
  - [Pages a dental practice's website should have](https://seracu.com/small-business/health-and-wellbeing/dentists): The pages a UK dental practice needs on its website, what each should say, a GDC and CQC compliance checklist, and the first five to build.
  - [Pages a chiropractor's website should have](https://seracu.com/small-business/health-and-wellbeing/chiropractors): The pages a UK chiropractic clinic needs on its website: treatments, the team and their GCC registration, first visit, prices, booking, and a correct Google listing.
  - [Pages a therapist's website should have](https://seracu.com/small-business/health-and-wellbeing/therapists): The pages a UK private therapist needs on their website: what you offer, who you work with, the first session, fees, qualifications, booking, and a correct Google listing.
  - [Pages a vet practice's website should have](https://seracu.com/small-business/health-and-wellbeing/vets): The pages a UK vet practice needs on its website: services, emergency information, registering a pet, the vets and nurses, prices, and a correct Google listing.
  - [Pages a gym's website should have](https://seracu.com/small-business/health-and-wellbeing/gyms): The pages a UK independent gym needs on its website: membership options, facilities, classes, trial passes, accessibility, and a correct Google listing.
  - [Pages a personal trainer's website should have](https://seracu.com/small-business/health-and-wellbeing/personal-trainers): The pages a UK personal trainer needs on their website: services, who you train, pricing, locations, qualifications and insurance, and a Google listing set up for a trainer who travels.
  - [Pages a physiotherapist's website should have](https://seracu.com/small-business/health-and-wellbeing/physiotherapists): The pages a UK physiotherapy practice needs on its website: treatments, the team and their HCPC registration, first visit, prices, booking, and a correct Google listing.
  - [Pages a yoga studio's website should have](https://seracu.com/small-business/health-and-wellbeing/yoga-studios): The pages a UK yoga studio needs on its website: the timetable, new-to-yoga information, prices and passes, teachers, the studio, and a correct Google listing.
- [Beauty and personal care: pages your website should have](https://seracu.com/small-business/beauty-and-personal-care): Hair salons, barbers and beauty businesses.
  - [Pages a hair salon's website should have](https://seracu.com/small-business/beauty-and-personal-care/hair-salons): The pages a UK hair salon needs on its website: services and prices, booking, the team, first-visit information, and a correct Google listing.
  - [Pages a barber's website should have](https://seracu.com/small-business/beauty-and-personal-care/barbers): The pages a UK barber shop needs on its website: services and prices, booking, the team, first-visit information, and a correct Google listing.
  - [Pages a beauty salon's website should have](https://seracu.com/small-business/beauty-and-personal-care/beauty-salons): The pages a UK beauty salon needs on its website: services and prices, booking, the team, first-visit information, and a correct Google listing.
  - [Pages a nail salon's website should have](https://seracu.com/small-business/beauty-and-personal-care/nail-salons): The pages a UK nail salon needs on its website: services and prices, booking, the team, first-visit information, and a correct Google listing.

## Blog

- [The Seracu blog](https://seracu.com/blog): One question, one answer. Short posts for small business owners on search, AI search and getting found online, each listing the pages its claims were checked against.
- [Does a photographer need a blog?](https://seracu.com/blog/does-a-photographer-need-a-blog): Pages and galleries first, a blog second: what Google says it wants from content, how to make a gallery findable, and when a post earns its place.
- [Will Google penalise AI-written content on your website?](https://seracu.com/blog/will-google-penalise-ai-written-content): What Google has published about AI-generated content, the real risk (scale without value, and unchecked facts), and a checklist for small businesses that use AI to help write.
- [Does ChatGPT mention your business? A ten-question check](https://seracu.com/blog/does-chatgpt-mention-your-business): A one-hour method to see whether ChatGPT and Google mention your business, a table to record it, and what to do about the gaps.
- [Do you need a separate page for every town you cover?](https://seracu.com/blog/do-you-need-a-page-for-every-town): When a page for a town helps, when a set of near-identical area pages is a risk, and how Google Business Profile service areas fit in. For UK tradespeople.
- [How long does SEO take for a small business?](https://seracu.com/blog/how-long-does-seo-take): What Google says about how long changes take, what to check in the first weeks, what not to do while you wait, and when to change tack.

## Legal

- [Privacy](https://seracu.com/privacy): What Seracu holds about you and your website, who processes it for us, how long we keep it, and how to export or delete it.
- [Terms](https://seracu.com/terms): The terms for Seracu orders: what you get, prices and payment, who owns the articles, the founding customer refund promise, and our liability.

## Key facts

- Articles run up to 5,000 words, as long as the topic needs, sized by the pages that rank for it and never padded.
- Prices (one-off): Starter £99 / $129, Growth £249 / $329. Extra article £25 / $35. Re-check of an edited article £5 / $7. Dashboard after the included months £29 / $39 a month. GBP includes VAT.
- Search data: DataForSEO (Google UK or US). Articles are written by ScriptGrain and fact-checked by Claude against pages that were fetched.
- No ranking is promised. Articles are downloaded as Markdown, HTML or Word, and the report as a PDF; there is no direct publishing to a website yet.
- The whole site as one document: https://seracu.com/llms-full.txt (large; search it rather than reading it whole).
- Sitemap: https://seracu.com/sitemap.xml