Blog
The Seracu blog
One question, one answer. Short posts for small business owners on search, AI search and getting found online, each listing the pages its claims were checked against.
Latest posts
Will Google penalise AI-written content on your website?
What Google has published about AI-generated content, the real risk (scale without value, and unchecked facts), and a checklist for small businesses that use AI to help write.
AI searchDoes ChatGPT mention your business? A ten-question check
A one-hour method to see whether ChatGPT and Google mention your business, a table to record it, and what to do about the gaps.
AI searchDo you need a separate page for every town you cover?
When a page for a town helps, when a set of near-identical area pages is a risk, and how Google Business Profile service areas fit in. For UK tradespeople.
TradesHow long does SEO take for a small business?
What Google says about how long changes take, what to check in the first weeks, what not to do while you wait, and when to change tack.
Content gaps
Start with a guide
SEO for small business: the pages and topics that matter first
What a UK small business should do first for SEO: the pages to have, local visibility, writing for customers, and when to hire help.
How to get your business found on Google
Four steps to get a small business found on Google: help Google find your pages, claim your Business Profile, use Search Console and build the pages people search for.
Content gap analysis for a small business website: how to do one without paid tools
A five-step manual content gap analysis for a small UK business site, how to rank the gaps, and when a paid tool is worth it.