What you get

Start here. The gap report is the first thing you get, and it's the one that tells you whether the rest is worth your money.

There's a free version. Enter your website address, no account needed. You see three things: searches you already show up for, sites like yours, and your five biggest gaps. A gap is a search where sites like yours show up and you don't. Each of the five comes with searches a month and how hard it is to break into. You get one free check per website per week.

The paid report goes further. It covers about 20 to 30 topics you're missing, not just five.

We read your own website first, then look at which pages your rivals rank with. The search numbers come from DataForSEO, for Google UK or Google US depending on your edition. Every number in the dashboard shows where it came from when you hover over it. No mystery figures. The full method is on the how it works page.

Two rules keep the list honest. Searches you already rank in the top ten for count as covered, so we don't tell you to write what you've already got. And pages you rank 11 to 30 for are listed as "fix an existing page" rather than "write a new one". Often that's the cheaper job.

A long list of searches is hard to act on. So we group them.

The topic map sorts your missing topics into themes, each built around a main topic. Think of a plumber: boiler servicing might be one theme, with a handful of related searches under it. You see the shape of the demand, not a pile of loose phrases.

Before grouping, we clean up. Off-topic searches are dropped by comparing them against your own site. Near-duplicate searches are merged: when two searches bring up the same pages, they're really one question asked two ways.

Then we rank what's left. The ranking score is 45% how many people search, 30% how easy it is to rank, and 25% whether the person searching wants an answer or wants to buy. A search from someone ready to hire beats one from someone idly curious.

The gap score runs from 0 to 100. It's the share of demand in those themes that you already cover. A low score means most of the searches in your area are going to other sites. A high score means you're already catching most of them. It's a snapshot, not a verdict.

You pick one when you set up, and you can change your mind.

Simple view is for people who want to be told what to do. It shows cards in plain English: what to write next, and why. If you'd rather not spend an evening in a spreadsheet, this is the one.

Detail view is the full dashboard. It has an overview, a map of your themes, a searches table with filters and CSV download, and your article library. If you like to sort, filter and poke at the numbers, that's where you'll want to be. The CSV is yours to take into whatever you already use.

Two more pages sit alongside. "Your site" shows your pages as a tree, with the recommended new pages placed where they'd fit. "Your business" shows what we know about you. You can confirm, correct or reject each fact, and mark things we should never say. If there's a claim you don't want made on your behalf, tell us once.

There's also a dark mode.

Each article runs up to 5,000 words, as long as the topic needs. Not every one is that long. We size each piece by looking at the pages that already rank for that search, and we never pad. A topic that needs 800 words gets 800 words.

ScriptGrain writes them. It's our own writing engine, from the same UK studio, Adapt Progress Evolve Ltd. It writes in a voice profile built from your own site, so the article sounds like you and not like a brochure.

Then a second pass checks the work. Claude edits and fact-checks every article. Each factual claim is traced to a web page we actually fetched. If we can't trace it, the claim comes out.

That has a cost. Some topics can't be written to that standard. When that happens, we skip the topic and use the next one on your list. You'd rather have an article that's right than one that's guessed.

Starter includes 3 articles and Growth includes 10. Need more? Extra articles are available from the dashboard. See pricing.

Each article arrives as a finished piece, not a rough draft. Here's what's in it:

1. Sources. A list of the web pages behind the factual claims. These are pages we fetched, so you can check them yourself.
2. FAQ. Answers to the questions people commonly ask about the topic.
3. Title and meta description. Both written and ready to use, plus the web address for the page.
4. Internal links to your existing pages. Links from the new article to pages already on your site, so the new piece connects to the old ones.
5. Voice-match score. A score with notes, showing how close the article sounds to your site.

You also get the word count, so you can see what you've been given.

The voice-match score is there because "sounds like you" shouldn't be a matter of faith. If the score is low, the notes say why, and you can edit.

The editor lives in the dashboard. You get headings, bold, italic, links, lists and quotes. That's enough to fix a sentence or reshape a section without wrestling with the tool.

Versions are kept, so you can go back. Saving re-scores the voice match, which tells you whether your edit moved the article closer to your site or further away.

Once you change the text, the article is flagged "Edited since fact-check". We checked the version we wrote. We haven't checked yours. The flag keeps the record straight.

When an article is ready, one click approves it. Download each one as Markdown, HTML or Word. You can also take a zip of all your approved articles in one go, and download the report as a PDF.

There's no publishing straight to your website. You copy the files across yourself. It's an extra step, but it means nothing goes live without you.

You own the articles you pay for.

Starter gives you the report, three articles and one month of the dashboard. Growth gives you the report, ten articles and three months. Every article, on either plan, has internal links to your existing pages. Pay once. You sign in with an emailed link, so there's no password to remember.

When your included months end, the dashboard goes read-only. Your articles and downloads stay put. You can still see everything and still take your files. What you can't do is change things or run new work.

Want the dashboard working again? That's £29 ($39) a month.

An extra article is £25 ($35). A re-check is £5 ($7). After you edit an article it's flagged "Edited since fact-check"; a re-check checks your changes against our sources again. Prices are in pounds including VAT for the UK edition, or in dollars for the US edition. The edition also decides whether you get UK or US spelling and which Google's results we use. Full details are on the pricing page.

One honest note. Seracu is new, and it has no customers yet. And we won't promise rankings. Google itself says no one can guarantee a number one spot, and results can take months. What we can promise is the work: a clear report, articles that are checked, and files that are yours.