How Seracu works

Three sources do the work. We name them so you can judge them.

Search numbers. How many people search a phrase each month, how hard it is to rank for, and who ranks for it all come from DataForSEO. We use Google UK or Google US, depending on your edition.

Your own website. We read it with a crawler called SeracuBot. It obeys your robots.txt file, which is where a site tells programs like ours what they may read. We use your sitemap if you have one, and we read up to 150 pages. From them we work out what you do, where you do it and how people contact you. For UK firms we also check Companies House, a public record, to get the basics right. Nothing we find is used in an article until you have confirmed it.

Your rivals' pages. For the sites like yours, we look at which of their pages rank for each search: the address, the title and the position. That shows us what is working for businesses like yours, and which of your pages are close to ranking.

Every number in the dashboard shows where it came from when you hover over it.

You get about 20 to 30 topics. Each one is something you're missing.

A gap is a search where your rivals show up and you don't. If you already rank in the top ten for a search, we count it as covered. We won't tell you to write what you've already won.

Pages you rank 11 to 30 for are different. They're close. Those are listed as "fix an existing page" rather than "write a new one". That's often the cheaper win.

Then we tidy up. Off-topic searches get dropped: we compare each one against your own site, and if it doesn't fit what you do, it goes. Near-duplicate searches get merged too. When the same pages rank for two searches, they're really one topic, so you only see it once.

What's left is grouped into themes, each built around a main topic. A theme is a small set of articles that belong together.

Each topic is then scored. The ranking score is built from three things:

1. 45% how many people search for it.
2. 30% how easy it is to rank for.
3. 25% whether the searcher wants an answer or wants to buy.

The gap score runs from 0 to 100. It's the share of demand in those themes that you already cover. A low score means a lot of room. A high score means you're already doing well.

Your voice comes first. ScriptGrain reads your site and builds a voice profile from it. Then it writes to that profile. ScriptGrain is our own writing engine, made by Adapt Progress Evolve Ltd, the studio behind Seracu.

Length is set by the topic. An article can run up to 5,000 words, as long as the topic needs. We size each one by looking at the pages that already rank for that search. Some articles are short. Not every article is 5,000 words, and we don't pad to hit a number.

Then a second pass. Claude edits the draft and fact-checks it. Fact-checking is its own job, and it gets its own section below.

Each finished article arrives with:

1. A title.
2. A meta description (the short line that shows under your page in search results).
3. A web address.
4. A sources list.
5. An FAQ.
6. Internal links to your existing pages.
7. A voice-match score, with notes.
8. A word count.

The voice-match score is there so you can judge for yourself. If it's low, the notes say why. You can edit the text and the score updates.

The rule is simple. Every factual claim is traced to a web page we actually fetched. If we can't trace it, the claim comes out.

That's the standard. It isn't "probably right" or "sounds about right". The page has to exist, we have to have read it, and it has to back the claim up. The sources list in each article shows you which pages were used.

What if a topic can't meet that standard? We skip it and use the next topic on the list. You'd rather have fewer articles you can trust than a full set with shaky claims in them.

One more flag is worth knowing about. If you edit an article after the fact-check, it's marked "Edited since fact-check". Your changes are yours to make, and we don't pretend they've been checked.

We don't promise a fixed number of hours or days. We'd be guessing, and you'd be planning around the guess.

What we do instead is show you where things stand. The dashboard tells you which stage your order has reached:

1. Reading your site.
2. Finding topics.
3. Learning your style.
4. Writing.
5. Ready.

So you're never left wondering.

Rankings are a separate question, and a slower one. Google itself says no one can guarantee a number one spot, and results can take months to show. Your articles will be ready when they're ready. What they do for your search position is something no one can promise.

We won't promise rankings. Not a number one spot, not a number at all. Nobody honest can.

We won't publish to your website for you. You download each article as Markdown, HTML or Word, or take a zip of everything you've approved, and copy the files across yourself. That's a deliberate limit for now. The report downloads as a PDF.

We won't ship a topic that fails the fact-check. It gets skipped, and the next one steps in.

We won't claim customers we don't have. Seracu is new, and there are none yet.

Ready to see where you stand? Run the free check, or read the questions people ask first.