Guides
Guides for small business websites
Guides to getting found on Google and in AI search, working out which topics your website is missing, and checking your competitors, written for people who run a business.
All guides
SEO for small business: the pages and topics that matter first
What a UK small business should do first for SEO: the pages to have, local visibility, writing for customers, and when to hire help.
How to get your business found on Google
Four steps to get a small business found on Google: help Google find your pages, claim your Business Profile, use Search Console and build the pages people search for.
Content gap analysis for a small business website: how to do one without paid tools
A five-step manual content gap analysis for a small UK business site, how to rank the gaps, and when a paid tool is worth it.
SEO competitor analysis for a small business: a simple method
A no-tools method for finding your real search competitors, studying their pages, and turning the findings into a short list of pages to write or fix.
How to get found by ChatGPT and AI search: what a small business can actually do
What a small business can do to appear in ChatGPT search and Google AI answers: crawling, content, checking, and what to ignore.
Answer engine optimisation (AEO) explained
What answer engine optimisation (answer engine optimization in US spelling) means, what Google and OpenAI say you need to do, and what a small business can ignore.
Guides by type of business
Each one lists the pages a business like yours should have. See every business type.