Pages a hair salon's website should have

Most salon websites fail the same way. They look lovely and tell you nothing. A client lands on the page, can't see what a cut costs or how to book, and goes back to the thread of messages in their phone instead.

So here's the fix. Twelve pages, each with one job. You don't need all of them on day one, and you shouldn't build any page for something you don't actually do. Start with the ones that matter most, then add the rest as you go. The order is at the end.

Purpose: Tell a stranger in about ten seconds what you do, where you are and how to book.

That's the whole page. Put your salon name, your town or area, and a plain line saying what you do. "Independent hair salon in [your town]" is enough. Then show your main services in a short list, each one linking through to its own page. Add a clear "Book now" button near the top, and again further down, so nobody has to hunt for it.

Include one or two real photos of your actual salon and your actual work. Add your opening hours and address, or at least a link to them. If you're a UK limited company, GOV.UK says your site must show your registered company name, registered number, registered office address and where you're registered. The footer is the usual home for that.

Think of the home page as a signpost, not a brochure. Its job is to send people to the right next page. If someone has to scroll for a minute to work out what you offer, the page isn't working.

Avoid slideshows that fly past before anyone can read them, long life stories on the front page, music that plays by itself, and vague lines like "where beauty meets passion". Say what you do. Leave the poetry out.

Purpose: Let people see what you offer and roughly what it involves before they pick up the phone.

Build one page per main service: cuts, colour, blow-dries, treatments, whatever you really offer. Each page should say what the service is, who it suits, how long it usually takes and what the client needs to do beforehand. Write it the way you'd explain it at the chair.

Prices help, and clients like knowing where they stand. But only publish them if you'll keep them current. A wrong price on your website is worse than no price, because it starts the appointment with an awkward conversation. If your prices depend on hair length or the stylist, say that plainly and show a "from" price or a short guide. If you can't keep a price list up to date, say "prices on request" and explain how to ask.

Keep each service page different from the others. Each should carry something genuinely different: its own details, its own photos, its own answers. Google's spam policies treat lots of near-duplicate pages as spam, and copying one page ten times and swapping a word is exactly that.

Avoid inventing prices, promising results ("guaranteed to last six months") or making health claims about treatments or products. If a treatment or product has licensing or hygiene rules attached, check with your local council and your insurer before you put it on the page. Don't copy and paste the same paragraph across every service.

Purpose: Make it easy to book, and make your own rules clear before anyone commits.

Show how to book: online system, phone number, message, or a mix. If you take bookings online, link straight to the system. If you take them by phone, put the number at the top as a tappable link, with the hours you answer.

Then set out your terms in plain words. If you take a deposit, say how much and when it's due. If you charge for late cancellations, say how much notice you need and what happens if someone misses an appointment. These are your own rules, so write them as yours. Don't borrow wording from another salon or from a template that doesn't match what you do.

Say what happens next. Will they get a confirmation? A reminder? Who do they contact if they're running late? A few honest lines here save you a lot of back-and-forth messages.

If you offer consultations before colour work, mention that booking a consultation is possible, but only if you really do them.

Avoid hiding your cancellation terms in tiny print, making people fill in a long form just to ask a question, or listing booking options you no longer run. A dead booking link is the quickest way to lose a client.

Purpose: Put faces and names to the people who'll be holding the scissors.

Give each stylist a short entry. A good photo, a name, the services they do and a line or two about their background. Keep it human. Where they trained, how long they've been cutting hair and what they enjoy doing most are all fair game, as long as they're true.

Ask first. Every person on that page should agree to their photo, their name and whatever you write about them. That goes for part-timers and Saturday staff too. And if someone leaves, take their entry down promptly rather than letting it sit there for a year.

Qualifications need care. Only list ones the person actually holds, and word them exactly as they are. If you aren't sure what a certificate says, check the certificate. Never round up.

If you work alone, this can just be a short section on your About page. A one-chair salon doesn't need a separate team page.

Avoid stock photos of "stylists" who don't work for you, made-up job titles, qualifications you can't back up, and listing anyone who hasn't said yes. Don't pad the page with generic lines that could describe any salon in the country.

Purpose: Show the standard of your actual work, in your actual salon.

Use your own photos. Good light, a clean background and a few angles of each finished look is plenty. You don't need a studio. A tidy corner near a window does the job.

Before any client appears on the page, get their permission. Ask clearly, ideally in writing (a message is fine), and keep a record of the yes. Some clients are happy to be shown; others aren't, and that's their call. If someone later asks you to remove a photo, take it down. Faces can be left out of the frame if that's easier, with a shot from behind or a close crop of the hair.

Label each image with the service so people can see what was done: a cut, a colour, an updo. A short note on what the client asked for can help. Don't overdo it.

Keep it fresh. A gallery that stops in an old year looks like a salon that stopped too. Swap in newer work every so often and drop the older stuff.

Avoid photos taken from other salons or from the internet, heavy filters that change the colour of the hair, and any claim about results. A picture of one client's hair doesn't tell the next client what will happen to theirs. Don't post anyone without their say-so.

Purpose: Take the nerves out of a first appointment.

People new to a salon wonder what they'll be asked, how long they'll be there and what to bring. Answer all of that. Describe what happens when they arrive: who greets them, whether there's a chat about what they want, how long a typical appointment runs and when they'll be told the price.

Mention a consultation or a patch test only if you really do them. If you do, say when they happen, why, and how far ahead the client needs to book. Rules about patch testing, products and hygiene are a matter for your local council and your insurer, so check with them rather than copying wording from somewhere else, and don't state rules on the page that you haven't confirmed.

Add the small practical things. Is there somewhere to leave a coat? Can they bring a friend? Is the salon step-free? Do you offer tea and coffee? Are children welcome in the salon? Only say what's true on the day.

A calm, friendly tone works well here. Write as if you're talking to someone who's a bit anxious about walking into somewhere new, because some will be.

Avoid jargon, vague promises ("you'll love it") and anything you can't deliver. Don't describe a patch test or consultation as part of your routine if it isn't.

Purpose: Get people through the door without a phone call.

This page is simple, and it's where many salons slip. Give your full address, your opening hours for each day, and a map. Add a few lines on how to find you: the nearest main road, a landmark, which side of the street. Say where to park, whether that's a car park, on-street spots or nothing close by, and how far it is on foot. Mention the nearest bus stop or station if that helps.

Hours need to be right, always. Include bank holiday and Christmas hours, and update them as soon as they change. The same goes for your Google Business Profile, which we'll come to. If your website says one thing and your listing says another, clients will turn up to a locked door.

Put a phone number here too, as a tappable link, and say when it's answered. If you're closed on certain days, say so rather than leaving them blank.

Avoid giving directions that only make sense if you already know the area, leaving out parking, or forgetting to update hours after a change. And don't use a tiny, hard-to-read map image that can't be zoomed.

Purpose: Let people buy a treat for someone else, if you offer it.

Only build this page if you really sell vouchers. If you do, explain how they work in plain terms. Can someone buy one online, over the phone or in the salon? Is it a set amount or tied to a service? Is it posted, emailed or collected? How long is it valid, and can it be used on anything, or only some services?

Put the terms on the page, in your own words, so the buyer and the person receiving it both know where they stand. If you have a quick way to buy, link straight to it. If you only sell them in the salon, say that and give your hours.

Keep the page current. If you stop selling vouchers, or the terms change, update the page the same day. A voucher page for something you no longer offer causes more trouble than having no page at all.

Make it simple for someone buying in a hurry. They want to know what to do, how much it'll cost them and when it'll arrive. Answer those in order.

Avoid listing voucher types you don't sell, hiding the expiry terms, or leaving the page up after you've stopped offering them. Don't promise a delivery time you can't meet.

Purpose: Answer the things people actually ask, once, so you don't have to keep answering them.

Write down the questions clients really send you. Check your messages, your emails and your phone notes. Think about what people ask at the desk. How long will my colour take? Do I need to book a cut and a colour separately? Can I bring my child? What happens if I'm late? Those are your FAQs. Not a made-up list.

Answer each question in a few plain sentences. Be direct. If the answer is "it depends", say what it depends on. If a question needs a conversation, say so and tell them how to start one.

Keep the page tidy. Group similar questions together and put the most common ones first. Add a new question when you've been asked it a few times, and remove ones that are out of date.

Where an answer overlaps with another page, such as cancellations or deposits, keep the wording the same and link across. Don't write two versions that say different things.

Avoid inventing questions to make the page look longer, copying another salon's list, and answers that dodge the question. Don't put anything on the page that you wouldn't say to a client's face.

Purpose: Show what real clients have said about you.

Only use real reviews, from real clients, worded as they wrote them. You can show a few of the best on your website with a link to wherever the full set lives, such as your Google Business Profile. Make clear where each one came from.

Don't edit what someone said to make it sound better. Trimming for length is fine if you don't change the meaning, but never add words or change the praise. If a client wrote a single line, leave it as a single line.

Ask for reviews in a low-key way. A card at the till or a short message after the appointment is plenty. Make it easy by giving a direct link. Don't pressure anyone, and don't offer anything in return for a good one.

And answer them, good and bad. A short, polite reply to a critical review shows you listen. Keep it calm and factual, and don't argue in public.

Avoid writing reviews yourself, asking friends or family to pose as clients, deleting every critical comment or buying reviews. Don't make up a quote and attach a first name to it. If you don't have reviews yet, leave the page out until you do.

Purpose: Say who you are and give people an easy way to reach you.

Keep the About section short and honest. Who runs the salon? When did it open? What do you care about in how you work? Use real details, not slogans. If you're proud of being independent, say it. If you've been in the same spot for years, say that too, with the real number if you know it.

Then the contact details. Phone, email, address and a simple form if you want one. Say how quickly you usually reply, and only promise what you can keep. If messages go to an inbox you check on certain days, say which ones.

If you're a UK limited company, remember GOV.UK requires your site to show your registered company name, registered number, registered office address and where you're registered. Many owners put that on this page or in the footer. Make sure it matches your official records.

Add your social media links only for accounts you really use. A link to a page that hasn't been touched in two years does you no favours.

Avoid long autobiographies, contact forms that demand ten fields, and an email address nobody checks. Don't list a phone number that goes unanswered all day.

Purpose: Keep your listing on Google accurate, so people find the right details about you.

This isn't a page on your site, but it belongs on the list because it's often the first thing people see. Treat it as an extension of your website.

Use your real-world business name, the one on your shopfront, your website and your stationery. Don't add keywords to the name. Google's guidelines are clear on that. You also can't pay for a better local ranking, so don't believe anyone who says you can.

Keep your hours up to date, including holiday hours. Make sure your address, phone number and website link match what's on your site. Add a booking link if you have one, a few real photos and a short, honest description.

Check it regularly. Details drift. A change to your opening times on the website that never reaches your listing is a classic way to send a client to a closed door.

For a sense of scale, UK monthly estimates from DataForSEO (18 October 2026) put "hair salon near me" at around 165,000 searches. These are national estimates, not figures for your town, so treat them as a rough guide to how many people look for salons this way. Your own area will be a fraction of that.

Avoid stuffing your name or description with extra words and leaving old hours in place after a change. Fake addresses and photos that aren't yours are out too.

If you're starting from nothing, build in this order:

1. Home page: Say what you do, where you are and how to book.
2. Booking page: Make it easy to book and set out your own terms.
3. Services and prices: One clear page per main service you really offer.
4. Opening hours, address, parking and how to find us: Get people to the door.
5. Google Business Profile: Fill it in properly and keep it matching your site.

Once those are solid, add the gallery, first-visit information, FAQs, team page and reviews as you have the material. Gift vouchers only if you sell them.

Not sure which of these your site lacks? Seracu offers a free snapshot that shows which topics your site is missing compared with your competitors. It's a quick way to see where to start.