Pages a nail salon's website should have

Most nail salon websites do one job badly. They try to be a brochure, a diary, a photo album and a noticeboard, all on a single page. Clients scroll, squint, give up and message you on Instagram instead.

There's a simpler way. Give each question a client has its own page, and make each page do one thing well. This guide lists the pages a nail salon or studio needs, what goes on each, and what to leave off. Build only the ones that match what you really do. If you don't sell gift vouchers, skip the voucher page. A short site that tells the truth beats a long one that pads.

Purpose: Tell a stranger in about ten seconds what you do, where you are and how to book.

Put the essentials at the top. Your salon or studio name, the town or area, and a plain line saying what you offer: gel manicures, acrylic extensions, pedicures, whatever is true. Under that, one clear button that says "Book now" and goes straight to your booking page.

Then give a short taste of the rest. Three or four of your main services, each linking to its own page. One or two real photos of your work. Your opening hours and address, in text, not buried in an image. A line or two on who you are.

Keep the wording human. Write the way you'd describe the salon to a friend who's just moved to the area. If you're a one-person studio, say so. If you're a team of four in a unit above a shop, say that.

If you're a limited company, GOV.UK says your website must show the registered company name, registered number, registered office address and where you're registered. The footer is the usual home for it, and it appears on every page that way.

Avoid a slideshow that hides your booking button, music that plays by itself, long welcome speeches, stock photos of hands that aren't yours, and a wall of text about your "passion for beauty". Avoid cramming every service, price and policy onto this one page. The home page points people to the right place; it isn't the whole building.

Purpose: Let a client see exactly what you offer, how long it takes and what it costs, so they can book without messaging you first.

Give each main service its own page. A page for gel manicures, another for acrylics, one for pedicures and nail art, and so on. Only the ones you genuinely offer.

On each page, say what the service is in plain words. What's included. Roughly how long the appointment takes. Who it suits. What the client should do beforehand, and what to expect afterwards. If there's an add-on, such as soak-off, repair or extra art, list it and say what it covers.

Prices are where owners get nervous. The rule is simple: show them only if you'll keep them current. A wrong price on your website causes awkward conversations at the till. If your prices change often, say "from" and make sure the "from" figure is right, or leave prices off and tell people how to ask. Never copy a price from a competitor or guess at one.

Each service page must carry something the others don't. A page for gel manicures and a page for acrylics that read nearly the same, with a couple of words swapped, isn't helpful to anyone. Google's spam policies treat many near-duplicate pages made mainly to manipulate rankings as spam. So if you can't write something genuinely different for a service, fold it into a neighbouring page instead.

Avoid promising results ("nails that last for weeks"), inventing prices, listing services you've stopped doing, and copying the same paragraph onto five pages. Avoid industry shorthand a first-time client won't know without explaining it.

Purpose: Make booking so easy that a client can do it from their phone on the bus.

Test this page on a phone. Can you find the booking button without pinching and zooming? Does it work? Try it yourself, start to finish, before you tell anyone about it.

Say how to book in a line or two: online, by phone, by message. Give the real options and nothing else. If you only take bookings through one system, link to it clearly. If someone has to ring, show the number as something they can tap.

Next, your deposit and cancellation terms. These are your own rules, so write them as yours. If you take a deposit, say how much, when it's due and whether it comes off the final bill. If you charge for late cancellations or missed appointments, say how much notice you need. Put it in plain words before the client books, not in a message after they've turned up late. Being clear and polite here saves you awkward conversations later.

Add the small practical things people ask about: how early to arrive, whether you can bring a friend, what happens if they're running late, and how to rearrange.

Avoid a booking page that sends people round in circles, hides your policies in small print, or uses wording so stern it sounds like a warning. Avoid terms you don't actually enforce. If you say you'll charge a fee and then never do, the page is misleading, so write only what you'll stand behind.

Purpose: Show clients who will be looking after them, so the first appointment feels less like meeting a stranger.

Give each person a short entry: name, role, what they enjoy doing most, how long they've been at the salon if that's true. A real photo helps, taken with their agreement. Nobody should appear on your website without saying yes first, and they should be able to say no, or ask you to take it down later.

Qualifications matter, but only the real ones. List a qualification only if the person actually holds it and you can show it if asked. If you're unsure what a certificate allows someone to do, check with your insurer. Don't stretch a short course into something grander. Leave it out if you're not certain.

If you work alone, this page can be very short, or it can live on your About page instead. A studio with one technician doesn't need a "team" page with one person on it. Fold it in and keep things honest.

Write it the way people talk. "Sam does most of our nail art and has a soft spot for pastel gels" tells a client more than "a talented and dedicated professional".

Avoid posting staff photos or details without their agreement, listing qualifications you can't back up, and using stock images of people who don't work for you. Avoid jargon-heavy job titles. Avoid describing people as "the best" or "award-winning" unless that's a plain, checkable fact you can point to.

Purpose: Show what your nails actually look like, so clients can judge the standard before they book.

This is often the page people look at first. Use your own photos, taken in decent light, with the nails in focus. A plain background helps. You don't need fancy equipment; a clean phone camera and a window will do.

Group the photos in a way that makes sense: by service, by style, or by season. Add a short caption to each saying what it is: "Short almond acrylics, chrome finish". Captions help clients describe what they want when they book, and they help anyone using a screen reader.

Photos that show a client's hands, or any part of them, need the client's permission. Ask before you post, ideally in writing, and be ready to take a photo down if someone changes their mind. A quick line on your booking form or a message afterwards is an easy way to ask. If you're not sure how to handle permissions, ask your insurer or check the guidance from the relevant regulator.

Keep it fresh. A gallery full of work from years ago tells clients you've stopped updating. Swap in new work now and then and remove the old.

Avoid photos from other salons, images pulled from the internet, heavy filters that change the colour of the product, and anything that makes a claim about results. Avoid posting anything you don't have permission for. Avoid a gallery so large it's slow to load on a phone; pick your best and leave it there.

Purpose: Calm the nerves of a new client by telling them what will happen, step by step.

A short page that walks them through the first appointment takes the guesswork out. Write it in the order things happen. Arriving, being greeted, a chat about what they want, the treatment itself, paying, aftercare.

Say what to bring, if anything. Say what to expect on the day: how long it takes, whether you offer a drink, whether there's somewhere to wait. If you have a policy on children, guests or pets, say so kindly.

Patch tests and consultations need care. Only mention them if you really do them, and describe them as you actually carry them out. Rules about the licensing of treatments, the products you use, hygiene and patch testing aren't something this guide can state. Check with your local council and your insurer, and write on the page only what you genuinely do. If a client has a health concern or an allergy, tell them clearly to let you know before the appointment.

Avoid copying a patch-test or consultation policy from another salon and presenting it as yours. Avoid vague reassurance like "we follow all the rules"; say what you do instead. Avoid making medical claims or promising how nails will look or last. And avoid writing it like a legal notice; it should sound like you talking to a nervous friend.

Purpose: Get people through the door, on the right day, at the right time, without ringing to ask.

Put your opening hours in text, not in a picture. List each day, and say plainly if you're closed. If your hours change at certain times of year, add holiday hours too, and keep them current. An out-of-date line is worse than none.

Give your full address, with the postcode. If you're a studio at home or a unit above another shop, say how to find the door: which entrance, which buzzer, which floor. A short line like "we're up the stairs beside the florist" saves a lot of lost clients.

Then parking and transport. Say what's really nearby: a car park, street parking, a bus stop, a station. Describe it from the client's point of view, in plain words. Don't state parking rules or restrictions you aren't sure of; if they matter, tell clients to check the signs on the day or ask the council.

Add a map link or an embedded map, and your phone number as something people can tap. If access matters, such as steps, a lift or a narrow doorway, mention it so people know before they arrive.

Avoid hiding your hours in an image or listing an address without a postcode. Skip directions that only make sense if you already know the area, and take old holiday hours down. Avoid a map that doesn't load on a phone.

Purpose: Let someone buy a treat for a friend or family member, and know exactly how it works.

Only build this page if you offer vouchers. If you do, keep it brief. Say what's on offer: a set amount, a particular treatment, or both. Say how to buy one: online, by phone, in the salon. Say how the recipient receives it, whether on paper or by email.

Then the rules, written as your own. How long is a voucher valid? Can it be used on any service? Can it be swapped or refunded? Is it transferable? Don't guess; decide what you'll honour and write exactly that. If you're not sure about the rules that apply to vouchers, check with your local council or the relevant regulator before you publish terms.

Make it easy to see how to redeem one. A recipient should know how to book, and what to say or show when they arrive. A line on the page about booking in advance, particularly around busy times, helps everyone.

If your voucher process is a bit manual, such as an email to you and a bank transfer, that's fine. Describe it plainly. People would sooner follow a simple process than hit a button that doesn't work.

Avoid a voucher page that promises a system you haven't built, vague expiry terms, and pictures of vouchers you don't actually sell. Avoid leaving it live if you've stopped offering them. A page that leads nowhere is worse than no page.

Purpose: Answer the questions you hear all the time, so clients don't have to ask and you don't have to repeat yourself.

The best FAQ page is built from what people actually ask you. Not what you think they might. Over a week or two, jot down the questions that come up at the desk, by message and on the phone. Those are your questions.

Typical ones might be about how long an appointment takes, how to look after nails afterwards, what to do if a nail lifts or breaks, whether you can fix another salon's work, or whether you do home visits. Answer only what's true for your business. Keep each answer short, a few sentences, and written the way you'd say it out loud.

Group the questions under a few simple headings if there are many: booking, treatments, aftercare, payment. That helps people find what they need.

Where an answer touches on a rule, such as hygiene, products or patch testing, don't state it as fact unless you're certain; point the client to what you do in your salon and check the wording with your local council and your insurer. Update the page as new questions come in, and retire old ones that no longer apply.

Avoid made-up questions that no client has ever asked, answers that dodge the point, and copying another salon's FAQ word for word. Avoid health or results claims. And avoid letting it go stale; an FAQ with an answer that's no longer true causes more trouble than no FAQ at all.

Purpose: Show real feedback from real clients, in their own words.

Use only genuine reviews. Never write one yourself. Don't ask a friend to write one that isn't based on a real visit either, and leave someone's words alone if editing would change their meaning. If you quote a review on your own site, name where it came from and keep it as the client wrote it.

Ask for reviews in a low-pressure way. A short message after the appointment with a link is plenty. Some clients will, some won't, and that's fine. Don't offer anything in exchange for a good one, and don't chase people.

Reply to reviews, good and bad. A thank-you to someone who was happy takes ten seconds. A calm, polite reply to a complaint, offering to put it right, shows how you handle problems. Don't argue in public, and don't share private details about a client.

If you don't yet have many reviews, that's honest. Show a few real ones and add more as they come. A small number of genuine comments beats a long list of vague ones. You can link to your Google Business Profile so people can read the rest there.

Avoid invented testimonials, reviews copied from another business, cherry-picking only the five-star ones in a way that misleads, and claims about what clients think of you that you can't back up. Avoid deleting an honest review just because it stings, where you're able to.

Purpose: Tell people who you are, and make it dead easy to get in touch.

Your About section is the human page. Say who runs the salon, how it began, what you care about in your work and what clients can expect. Keep it short and specific. Write it in the first person if you like, since it's your story; just keep it true.

Add the practical details a client or business contact may want: your salon name, address, phone, email and any social media you genuinely use and check. If you're a limited company, make sure the registered company name, registered number, registered office address and place of registration appear on the site, as GOV.UK requires. The footer is the usual spot.

Contact options should match how you actually work. If you reply to messages within a day, say so. If you only answer calls during opening hours, say that. A simple contact form is fine if you really read what comes through it. Test it now and then to be sure it still works.

Avoid vague wording that could describe any business, long life stories nobody asked for, and contact options you don't monitor. Avoid listing an email address you rarely check. And avoid awards, memberships or partnerships you can't prove.

Purpose: Help people find your salon when they search on Google or look you up on a map.

This is a free listing, and for a local business it often matters as much as the website. People looking for a nail salon near them will see it before they see anything else. UK searches for "nail salon near me" are estimated at around 246,000 a month, though that's a national estimate from DataForSEO as of 18 October 2026, not a figure for your town, and it says nothing about how many will find or choose you. For comparison, "nail salon website" is estimated at about 30 a month and "nail salon marketing" at about 10. Treat all of these as rough estimates only.

Fill it in properly. Use your real-world business name, the one on your shopfront, your website and your stationery. Don't add keywords to the name; Google's guidelines say not to. Add your address, phone, website link, booking link, a clear category, a short description and some real photos of the salon and your work. Make sure the details match your website exactly.

Keep your hours up to date, including holiday hours. Google's guidelines expect it, and clients will turn up on the strength of what you've written. And you cannot pay for a better local ranking, so be wary of anyone who says you can.

Avoid stuffing the business name with extra words or using a name that doesn't match your shopfront. Leaving hours unchanged for months is out too, along with uploading photos that aren't yours. Avoid ignoring messages or reviews that arrive there.

If you're starting from nothing, build in this order. Each one earns its place before the next.

1. Home page: say what you do, where you are and give a clear "Book now" button.
2. Services and prices: one honest page for each main treatment you really offer.
3. Booking page: make it work on a phone, with your deposit and cancellation terms in plain words.
4. Opening hours, address, parking and how to find us: so nobody turns up on the wrong day or at the wrong door.
5. Google Business Profile: set it up properly and keep the details matching your website.

Everything else can follow. Reviews, the gallery, the FAQs and the rest are worth adding, but they work best once these five are solid.

You may already have some of these pages and not be sure what's absent. Seracu offers a free snapshot that shows which topics your site lacks compared with competitors. It's a quick way to spot the gaps before you decide what to build next.