Pages a videographer's website should have

Most videographers have a website that works like a business card. Name, a reel, an email address. Done. That's fine for a mate-of-a-mate booking, but it leaves a lot of questions unanswered for everyone else.

So here's the plan. Eleven pages, each with a job to do. You'll travel to clients, so some of these matter more than they would for a shop on a high street. Build only the pages that match what you really offer. Skip the rest. And if you want a rough sense of demand, UK monthly estimates (DataForSEO, 18 October 2026) put "videographer near me" at 880, "videographer marketing" at 390 and "videographer website" at 20. Those are national estimates, not per town. Treat them as a nudge, not a forecast.

Purpose: Tell a stranger what you do, who it's for and what to do next, within a few seconds of landing.

Lead with one plain sentence. "Promo films and event video for businesses across the Midlands." Something like that, in your own words and your own patch. Then show your best work straight away: a short clip or a strong still, not a wall of text.

Below that, list the types of video you make, each linking to its own page. Add a line on where you travel to. Then one clear button: get a quote, check availability, whatever fits how you work. Put it near the top and again at the bottom.

Keep a short run of proof on the page. One or two real testimonials, a few client logos if you have permission to show them. Add a short line on who you are, with a face.

If you're a UK limited company, the company name, registered number, registered office address and where you're registered need to appear on the site. The footer is the usual home for that. Check the wording with GOV.UK.

Make sure it reads well on a phone. Plenty of people will find you that way.

Avoid a slideshow that auto-plays with sound and a vague slogan with no mention of what you actually film. Skip the fifteen-item menu too, and the homepage that only makes sense if you already know you. Avoid hiding your contact route. If a visitor can't tell what you do or how to reach you in a few seconds, the page has failed.

Purpose: Let each kind of buyer find the exact thing they need, and see that you do it properly.

Give each type of video its own page, but only the types you really offer. Promo films, wedding films, event coverage, social video, whatever your work genuinely is. If you don't do corporate interviews, there's no page for them.

Each page needs to be different in substance. Say who it's for. Describe what the finished thing looks like, how long it usually runs, and what's involved from your side. Show an example of that exact type of work. A wedding page should have wedding footage; a social video page should have vertical clips.

Answer the questions people ask before they book. Do you handle music? Do you provide captions? Can they have a short cut for social and a longer one for the website? Say what you need from the client, too: access, a contact on the day, a list of must-have shots.

Be plain about what you don't do. It saves everyone's time.

This matters beyond tidiness. Google's spam policies treat lots of near-duplicate pages, made mainly to game the system, as spam. So every service page has to carry something genuinely different. If two pages say the same thing with one word swapped, merge them.

Avoid copying the same paragraph across every page. Avoid listing services you'd quite like to do one day. Avoid jargon about codecs and frame rates unless your buyers speak that language. And avoid a single page crammed with everything. It helps nobody.

Purpose: Prove you can do the job by showing real work and explaining what each job was for.

Start with a showreel, short and sharp. Put your strongest work in the first few seconds. Keep it a sensible length and make sure it plays on a phone without fuss.

Then add individual projects. For each one, say what the brief was. "A two-minute film to introduce a new product line." "Coverage of a one-day conference." That context turns a nice clip into evidence you understand the client's problem. Add what you did, what you delivered and, if it's true and the client agrees, how it was used.

Real work only. Use your own footage, from jobs you actually did.

Permission matters here. Get the say-so of the people shown before you publish footage of them, and check with the client too. For weddings and private events especially, ask first, in writing, and keep a note of it. We're not stating a law here; we're saying ask. If your contract gives you the right to use footage in your portfolio, that helps, but a quick message to the client is still good manners.

Organise by type, so a couple planning a wedding isn't wading through corporate promos.

Avoid padding the page with old, weak or borrowed work. Avoid stock footage dressed up as your own. Avoid uploading clips with no explanation at all. And avoid publishing anything you haven't cleared. One awkward email from a client is worse than an empty slot.

Purpose: Show how a job runs from first call to final file, so a nervous buyer knows what they're signing up for.

Walk through your steps in the order they happen. Brief, shoot, edit, delivery. Four short sections is plenty. Use your own way of working, not a template.

Under the brief, say how you find out what the client wants, and what you'll ask. Under the shoot, say how long you'll be on site, what kit and crew you bring, and what you need from them. Under the edit, say how long it usually takes you and how you share drafts. Under delivery, say what formats and files they get and how they receive them.

Be clear about revisions. State how many rounds of changes are included in your quote and what happens if the client wants more. That number is yours to set; just make it explicit. Surprises about revisions are where good working relationships go sour.

Add anything that reassures. Who to contact during a shoot. What happens if the weather turns on an outdoor job. How you handle changes of plan.

Keep it human. A short, honest page beats a polished flowchart.

Avoid vague promises like "a seamless experience". Avoid hiding the revision limit in the small print. Avoid making the process sound more complicated than it is, and avoid claiming steps you don't actually follow. If you work alone, say so.

Purpose: Help people understand how you quote, so the right enquiries arrive and the wrong ones don't waste your time.

You don't have to publish a price list. But you do need to explain how pricing works. What decides the cost? Length of the finished film, days on location, number of cameras or crew, travel, editing time, music licensing, extras like captions or social cuts. List the things that move the number.

If you offer packages, describe what's in each in plain terms: hours of filming, number of finished videos, number of revision rounds, delivery format. Don't invent figures to look impressive. If you quote per job, say so and explain how you work it out.

Mention travel directly. You go to your clients, so say how you handle it: whether it's built into the quote, charged separately or depends on distance. Tell people what you need to know to give a proper quote, such as date, location, rough length and purpose.

If you give a starting point, make sure it's one you'll honour. If you don't, give a sense of the process instead: you share a written quote, explain what's in it, and the client confirms.

Tell people what happens after they say yes. Deposit, contract, date held. Keep it factual.

Avoid made-up "from" prices you can't stand behind. Avoid a package grid with six near-identical tiers. Avoid hiding extras until the final invoice. And avoid being so vague that every visitor has to email just to learn the basics. If the page says nothing, it isn't doing its job.

Purpose: Make it easy to ask for a quote, and collect what you need to reply properly first time.

Keep the form short. Name and email, phone if you want it, then the type of video and the date or rough timing, plus the location and a box for the details. That's usually enough. Every extra field loses someone.

Say what happens next. "We'll reply within one working day with questions or a quote." Only say what you can do. If you're on a shoot and slow to reply, say that instead, and tell people how long they might wait.

Add a line about what helps you quote: purpose of the video, who'll watch it, where it'll be used, any fixed dates. Ask roughly where the shoot is, since you travel.

Offer another route for those who hate forms: a phone number or email beside it. Make sure the form works on a phone, with big buttons and no tiny boxes.

Check you receive every submission. Send yourself a test now and then. A broken form is a quiet disaster, because you'll never know who tried to reach you.

Be careful with personal details. A short note on how you'll use what people send is sensible. For what the law requires on handling personal data, check with the relevant regulator.

Avoid a twenty-field questionnaire. Avoid a form that sends people to a blank page with no confirmation. Avoid "contact us" with no hint of what to include. And avoid asking for a budget in a way that feels like an interrogation.

Purpose: Tell people where you'll work, so the right ones get in touch and you aren't fielding jobs you can't take.

You travel, so this page matters more for you than for a business with a front door. List the towns, counties or regions you cover. Be honest about it. If you're based in one place but happy to go further for the right job, say that, and say how travel is handled.

Say where you're based, in general terms. "Based in the north of England, available across the UK for larger projects." That's enough. Note any limits: you only do weddings within a certain distance, or you need a minimum booking for far-off locations.

Here's the trap. It's tempting to make a separate page for every town you can reach, each with the same text and a different place name. Don't. Google's spam policies treat lots of near-duplicate pages, made mainly to manipulate rankings, as spam. A page for a place should exist only if it has something genuinely different on it: real jobs you've done there, venues you know, travel details, local practicalities.

If you haven't got that, one clear page listing your areas is better than twenty thin ones.

Avoid claiming to cover everywhere when you don't. Avoid copying and pasting a page and swapping the town. Avoid listing places you've never worked in as if you had. And avoid leaving out the practical bit: whether travel costs extra.

Purpose: Let past clients speak for you, in their own words, so a new buyer sees that real people were happy.

Use real feedback from real clients, and only with their permission. Ask for a few sentences after a job. Prompt them with simple questions: what was the project, how was the experience, what would they say to someone considering you? Then use what they write.

Include a name and, where the client's happy for you to, their business or the type of event. A testimonial attributed to nobody looks made up, even when it isn't. Add a photo or a still from the project if they agree.

Spread them around. Put the best two on the home page, one relevant to each service on the matching page, and the full set on a page of their own. A wedding testimonial belongs on the wedding page.

Keep the words as they were given. Light trimming for length is fine, but don't rewrite them to sound better or add praise they didn't give.

Where you've got a video testimonial, check the permissions with the same care as the rest of your footage.

Avoid inventing quotes or "composite" reviews. Avoid using a testimonial the client didn't agree to publish. Avoid showing only initials with nothing else to go on. And avoid a page of ten near-identical lines of generic praise. A few specific ones do more.

Purpose: Show who is behind the camera, because people book a person as much as a service.

Say who you are, what you do and why you do it. Keep it plain. How you got into filming, what kinds of jobs you enjoy, what you're good at. A bit of personality helps; a life story doesn't.

Use a proper photo of yourself, ideally on a shoot, camera in hand. If there's a small team, introduce them. If you work with trusted freelancers for bigger jobs, say so honestly.

Mention your kit only where it helps the client. Most buyers care about the result, not the model number. Add practical reassurance: whether you carry insurance, how you back up footage, whether you're easy to reach on the day. Only state what's true and what you can show. If a particular cover matters to a venue or client, check the requirements with the relevant body.

If you're a UK limited company, show the registered company name, registered number, registered office address and where you're registered. Here or in the footer, but somewhere visible. GOV.UK has the detail.

Finish with a nudge to get in touch.

Avoid writing in a stiff third person about "the company". Avoid a long list of awards you can't evidence. Avoid vague claims like "passionate about storytelling" with nothing behind them. And avoid hiding your face. People hire people.

Purpose: Give people every sensible way to reach you, clearly, in one place.

Put your email, phone number and a short form if you like. Add the hours you answer, and be realistic about them. If you're often on a shoot, say you'll call back. A line like that sets expectations and saves frustration.

State where you're based in general terms, and that you travel to clients. If you work from home, you don't need to publish your full address. If you do show one, make sure it's accurate and matches what you've put elsewhere online.

Add links to your social profiles only if you keep them active. A stale account does more harm than none.

Make the phone number tappable on mobile and the email a proper link. Repeat the contact details in the footer of every page, so nobody has to go hunting.

If you're a limited company, the registered details belong somewhere on the site, and the footer is the sensible spot. Check the precise wording with GOV.UK.

Keep this page short. It exists to be used, not admired.

Avoid a contact page with only a form and no other route. Avoid an email address that bounces or a number that goes unanswered. Avoid inconsistent details, with one phone number here and another on your profile. And avoid a map pin if you work from home and don't want visitors.

Purpose: Get found by people searching nearby, without pretending you've got a shopfront you haven't.

Your business travels to customers, which Google treats as a service-area business. That changes the setup. Remove the address from the profile and set your service areas instead. You can add up to 20. Be realistic, and list only places you genuinely serve. Changes to service areas can take up to 48 hours to show, so don't panic if nothing moves straight away.

Use your real business name, the one on your website and stationery. Don't add keywords to it. "Smith Films" stays "Smith Films", not "Smith Films Best Wedding Videographer Leeds". You also can't pay for a better local ranking, so ignore anyone who says otherwise.

Keep hours updated, including holiday hours. If you answer calls only at set times, say so. Choose the category that fits what you do, add a short description in plain English, and upload real photos and clips from your work. Link to your website, ideally the enquiry page.

Make sure the name, phone number and website match what's on your site. Mismatches confuse people.

Avoid putting your home address on show if you don't want visitors. Avoid stuffing the name with services and towns. Avoid listing service areas you don't cover. And avoid setting it up once and forgetting it. Check it every few months.

1. Home page: say what you do, who for, and how to get in touch.
2. Showreel and portfolio: put your best real work in front of people, with the brief for each.
3. Enquiry page: a short form that makes asking for a quote easy.
4. Packages and how pricing works: explain how you quote, so the right people ask.
5. Google Business Profile: set it up as a service-area business with your real name and areas.

Testimonials, the process page and the rest come next. Build them as you have the material.

You've now got the list. The harder bit is knowing what your own site doesn't cover.

Seracu offers a free snapshot that shows which topics your site lacks compared with competitors. It's a quick way to see the gaps, then decide which pages to build first. No guesswork, no jargon.

Get the pages right, and your website does the explaining so you can get back behind the camera.