Pages you should have
Creative services: pages your website should have
Design agencies, studios and freelancers who often have no marketing function of their own.
Design studios and creative freelancers spend their time on other people's brands and often leave their own for later. A short, clear set of pages does more than a long, polished one.
Guides in this section
Design agencies
The pages a small UK design agency or creative studio needs on its own website: services, case studies, process and price, and company details.
Graphic designers
The pages a UK graphic designer needs on their website: services, portfolio and case studies, process, enquiries, and a correct Google listing if you serve people locally.
Web designers
The pages a UK web designer needs on their website: services, case studies, process, what happens after launch, enquiries, and a correct Google listing if you serve people locally.
Photographers
The pages a UK photographer needs on their website: services by shoot type, galleries, packages, areas covered, and a Google listing set up for a business that travels.
Videographers
The pages a UK videographer needs on their website: services, showreel and portfolio, process, packages, areas covered, and a Google listing set up for a business that travels.
Interior designers
The pages a UK interior designer needs on their website: services, project pages, process, areas covered, and a Google listing set up for a business that visits clients.
If your type of business is not listed
Start with the basics on the pages you should have hub: a home page that says what you do and where, one page per real service, an about page, contact details and the legal details in the footer. Then add pages only where there is something real to say. Or see what your site is missing with Seracu's free snapshot, a look at which topics your site lacks compared with its competitors.
Frequently asked questions
How do freelance creatives get clients online?
Freelance creatives and design studios can get clients online with a short, clear set of pages rather than a long, polished site. That means a home page that says what they do and where, one page for each real service, an about page and contact details. Creatives spend their time on other people's brands and often leave their own for later, so a few honest pages do more than a grand one.
Which pages does a creative business website need?
A creative business website needs a home page that says what the business does and where, one page for each real service, an about page and contact details. A creative business that is a limited company should also show its legal details in the footer. After that, add further pages only where there is something real to say.
Can a short website attract clients for a creative studio?
Yes. For a design studio or creative freelancer, a short, clear set of pages does more than a long, polished one. A home page, a page for each real service, an about page and contact details cover the basics. Further pages can follow once there is something real to show, so a small site that is clear works well.
Do creative freelancers need legal details on their website?
It depends on how the business is set up. A creative freelancer who trades as a UK limited company should show the registered company number, the registered office address, where the company is registered and that it is a limited company, usually by giving the full name with Limited or Ltd at the end. The footer is the usual place for these legal details.
More questions? Read the full Seracu FAQ.
Sources
1 checkedThe pages the claims above were checked against, last read on 19 Oct 2026.