Pages you should have
Professional services: pages your website should have
Accountants, estate agents, solicitors and other advisers.
Clients check credentials before they ring. Say what you do, who regulates you and how to start.
Guides in this section
Accountants
The pages a UK accountancy practice needs on its website, what each should say, how to show your qualifications and regulator, and the first five to build.
Estate agents
The pages a UK estate agent needs on their website, what each should say, how to show redress scheme and Propertymark membership, and the first five to build.
Solicitors
The pages a UK law firm needs on its website: areas of law, people, fees, regulation and complaints information, enquiries, and a correct Google listing.
Mortgage brokers
The pages a UK mortgage broker needs on its website: what you do, how you're paid, the process, FCA status and how to check it, enquiries, and a correct Google listing.
Financial advisers
The pages a UK financial adviser needs on its website: what you advise on, how you charge, the process, FCA status and how to check it, enquiries, and a correct Google listing.
Architects
The pages a UK architecture practice needs on its website: services, project pages, process, fees, ARB registration, enquiries, and a correct Google listing.
Recruitment agencies
The pages a UK recruitment agency needs on its website: employer and candidate pages, sectors, jobs, registering a CV, privacy, case studies, and a correct Google listing.
Bookkeepers
The pages a UK bookkeeper needs on their website: services, who you work with, how it works, pricing approach, credentials, enquiries, and a correct Google listing.
If your type of business is not listed
Start with the basics on the pages you should have hub: a home page that says what you do and where, one page per real service, an about page, contact details and the legal details in the footer. Then add pages only where there is something real to say. Or see what your site is missing with Seracu's free snapshot, a look at which topics your site lacks compared with its competitors.
Frequently asked questions
What pages does a professional services firm need on its website?
A professional services firm needs a home page that says what it does and where, one page for each real service it offers, an about page, contact details and its legal details in the footer. Beyond that, add pages only where there is something real to say. A short site made of true pages serves clients better than a long, padded one.
What should a professional services firm show before clients get in touch?
Clients of a professional services firm check credentials before they ring, so show three things early: what the firm does, who regulates it and how to start. Those answer the questions a prospective client is already asking. Put them where a visitor sees them without hunting, rather than leaving them on a page few people open.
What legal details should a professional services firm put in its footer?
A professional services firm should put its legal details in the footer of its website, with its contact details nearby. Exactly which details are needed depends on the type of firm and its regulator, so check with the regulator concerned. Clients look for who regulates a firm before they ring, so make that easy to find.
How many pages does a professional services firm need?
There is no fixed number. A professional services firm needs a home page, one page for each real service, an about page, contact details and legal details in the footer. After that, add a page only where there is something real to say. If the firm does not really offer a service, it does not need a page for it.
More questions? Read the full Seracu FAQ.