Pages you should have
Food and drink: pages your website should have
Cafes, restaurants, pubs and other places people choose from a phone screen.
People choose where to eat on a phone, often when they're already out. Menus, opening hours, allergen information and a correct Google listing matter more here than clever copy.
Guides in this section
Cafes and coffee shops
The pages a UK cafe or coffee shop needs on its website, what each should say, how to handle allergens and prepacked food, and the first five to build.
Restaurants
The pages an independent UK restaurant needs on its website, what each should say, how to handle allergens, hygiene ratings and licensing, and the first five to build.
Takeaways
The pages a UK takeaway needs on its website: menu, how to order, delivery area, allergens, hygiene rating, and a correct Google listing.
Bakeries
The pages a UK bakery needs on its website: what you bake, celebration cake orders, allergen labelling, hygiene rating, and a correct Google listing.
Pubs
The pages a UK pub needs on its website: menu, what's on, booking, allergens, licensing, hygiene rating, and a correct Google listing.
Caterers
The pages a UK caterer needs on its website: event types, sample menus, quote requests, allergens, registration, and a Google listing set up for a business that travels.
If your type of business is not listed
Start with the basics on the pages you should have hub: a home page that says what you do and where, one page per real service, an about page, contact details and the legal details in the footer. Then add pages only where there is something real to say. Or see what your site is missing with Seracu's free snapshot, a look at which topics your site lacks compared with its competitors.
Frequently asked questions
How can a food and drink business promote itself online?
Start with the basics people check on a phone. A food and drink business should keep a correct Google listing, a clear menu, accurate opening hours and allergen information. Customers often choose where to eat while they are already out, so these matter more than clever copy. Add further pages only where there is something real to say.
What should a food and drink business put on its website?
A food and drink website needs a home page that says what the business does and where, plus one page for each real service. Add an about page, contact details and the legal details in the footer. For food businesses, menus, opening hours and allergen information matter most, because customers often check them on a phone.
How can a food and drink business get more customers?
A food and drink business gets more customers by being easy to check on a phone. People often choose where to eat when they are already out, so the menu, opening hours, allergen information and Google listing need to be correct and current. Beyond that, it depends on the type of business, so the cafe and restaurant guides cover what each one needs.
Do I need to register to sell food from home in the UK?
Generally, yes. GOV.UK guidance says anyone who sells, cooks, stores, handles or prepares food must register with their local authority, and that this covers businesses trading from home. In England, Wales and Northern Ireland registration is due at least 28 days before trading, and selling only online counts too. In Scotland, check with Food Standards Scotland.
More questions? Read the full Seracu FAQ.
Sources
1 checkedThe pages the claims above were checked against, last read on 19 Oct 2026.