Pages you should have
Retail: pages your website should have
Shops, from convenience stores to specialist and world-food supermarkets.
Shops are chosen by place, hours and what's on the shelf. The pages below are about being the obvious answer to a local search, whether you sell everyday groceries or a specialist range.
Guides in this section
Convenience stores and corner shops
The pages an independent UK convenience store or corner shop needs on its website: hours, stock and services, alcohol, food registration and a correct Google listing.
Print and copy shops
The pages an independent UK print or copy shop needs on its website: product pages, a file guide, quotes, turnaround and a correct Google listing.
Korean supermarkets
The pages an independent Korean supermarket or grocer in the UK needs on its website: ingredient pages, branch pages, labelling and registration, and a correct Google listing.
Japanese supermarkets
The pages an independent Japanese supermarket or grocer in the UK needs on its website: ingredient pages, branch pages, labelling and registration, and a correct Google listing.
Chinese and oriental supermarkets
The pages an independent Chinese or oriental supermarket in the UK needs on its website: category and ingredient pages, labelling and registration, branch pages and a correct Google listing.
Southeast Asian supermarkets
The pages an independent Asian supermarket in the UK needs on its website: category and cuisine pages, ingredient pages, branch pages, labelling and registration, and a correct Google listing.
Polish shops and supermarkets
The pages an independent Polish shop or delicatessen in the UK needs on its website: ingredient pages, labelling and registration, branch pages and a correct Google listing.
Indian grocery stores
The pages an independent Indian grocery store in the UK needs on its website: category and ingredient pages, labelling and registration, branch pages and a correct Google listing.
African and Caribbean food shops
The pages an independent African or Caribbean food shop in the UK needs on its website: product and ingredient pages, labelling and registration, branch pages and a correct Google listing.
Turkish and Middle Eastern grocers
The pages an independent Turkish or Middle Eastern grocer in the UK needs on its website: product and ingredient pages, labelling and registration, branch pages and a correct Google listing.
Florists
The pages a UK florist needs on its website: bouquets, weddings and events, delivery, care guides, and a correct Google listing.
Butchers
The pages a UK butcher's shop needs on its website: what you sell, ordering, allergens, registration and hygiene rating, and a correct Google listing.
Gift shops
The pages a UK gift shop needs on its website: product ranges, gift ideas, delivery and returns, and a correct Google listing.
If your type of business is not listed
Start with the basics on the pages you should have hub: a home page that says what you do and where, one page per real service, an about page, contact details and the legal details in the footer. Then add pages only where there is something real to say. Or see what your site is missing with Seracu's free snapshot, a look at which topics your site lacks compared with its competitors.
Frequently asked questions
How do I promote a small retail shop online?
Be the obvious answer to a local search, starting with the website. Shops are chosen by place, hours and what is on the shelf, so a retail shop's site should say plainly what it sells, where it is and when it opens. Then add the basic pages: one for each real service, an about page, contact details and the legal details in the footer.
How can a local retail shop get more customers?
A local retail shop gets more customers by being the obvious answer to a local search. People choose a shop by place, hours and range, so the site should state all three clearly, whether the shop sells everyday groceries or a specialist range. Which pages you need depends on the type of shop you run.
What should a small retail shop put on its website?
A small retail shop needs a home page that says what it does and where it is, plus one page for each real service. Add an about page, contact details, and the legal details in the footer. After that, add further pages only where there is something real to say, rather than padding the site.
How can a retail shop promote itself locally?
A retail shop promotes itself locally by making its place, hours and range easy to find when someone searches nearby. Say what you sell and where you are on the home page, then build pages for the things you really do. Pick the guide for your type of shop to see which pages it needs.
More questions? Read the full Seracu FAQ.