Trades: pages your website should have

Tradespeople are found when someone has a problem and picks up a phone, so a tradesman's website has to make that call easy. Its job is to show what the business does, where it works and what it is registered for, with proof a visitor can check. Start with a home page that says what you do and where, then add pages only where there is something real to say.

A tradesman's website should start with a home page that says what they do and where, one page for each real service, an about page, contact details and the legal details in the footer. Add registrations with proof a visitor can check. After that, add pages only where there is something real to say, and leave out anything the business does not actually offer.

A tradesperson needs one page for each service they really offer, so a visitor with that particular problem can see the business handles it. Work the business does not do should be left out. Beyond the service pages, add other pages only where there is something real to say, and keep proof a visitor can check, such as registrations, easy to find.

A trade without its own guide can start with the basics: a home page that says what the business does and where, one page for each real service, an about page, contact details and the legal details in the footer. Then add further pages only where there is something real to say. The aim is the same for every trade: show what you do, where you work and what you are registered for.