Pages a handyman's website should have

Most handyman websites fail the same way. They're a home page, a phone number and a list of everything the owner can do with a screwdriver. That's not enough. A stranger lands on the site, can't tell whether you do the job they need, and leaves.

So here's the fix. A handful of plain pages, each with one job to do, each built from work you really do. Skip any page that doesn't fit your business. Build the rest properly. The pages below are in the order a customer thinks, from "who are you?" to "can I trust you?" to "how do I ask?"

Purpose: Tell a stranger what you do, where you do it and what to do next, in about ten seconds.

Start with one plain sentence. Something like "Handyman for small repairs, assembly and fitting in [your area]." No slogans. No "your one-stop solution".

Under that, list your main services, each linking to its own page. Say which towns you cover. Put your phone number and a quote button where nobody has to hunt for them. Add a few real photos of real jobs, and a line or two about who you are.

Then show a short list of jobs you do not take on. A handyman who says "no" clearly looks more trustworthy than one who claims to do everything. If a job needs a registered gas engineer, say so here. If you're registered with TrustMark for your trade, mention it. Only if you really are.

Keep it short. The home page is a signpost, not the whole village. Every section should point somewhere else on the site.

Avoid stock photos of smiling men in hard hats, vague claims like "no job too small", a wall of text about your history, and any badge, logo or membership you don't actually hold. Avoid a menu with fifteen items too. Five or six is plenty.

Purpose: Give each job type its own page, so someone searching for exactly that job finds exactly that answer.

Only build pages for work you really do. If you assemble flat-pack furniture, hang shelves, fit curtain poles and fix doors, that's four pages. If you don't do plastering, there's no plastering page.

On each page, say what the job involves in plain words. Describe what you do, what the customer should have ready, and what you bring. Mention any limits. For example: "We'll fit the new tap. We don't move pipework." That one line saves everyone a wasted visit.

Add a photo or two from a real job of that type. Add a short note on how to ask for a quote, and link to your quote page. Don't try to quote typical prices or timings on the page; every job differs, and a wrong figure costs you either the work or your reputation.

Write each page from scratch. Describe the job the way you'd explain it to a neighbour. Your own words will always be more useful than something copied from elsewhere.

Avoid copying one page and swapping the job name. Google's spam policies treat many near-duplicate pages, made mainly to manipulate rankings, as spam. Each page has to carry something genuinely different. Avoid padding too. A short honest page beats a long vague one. And avoid listing services you've never done "just in case".

Purpose: Show people in a particular town that you really work there.

A service-area page is for a town you actually serve, built from jobs you've actually done there. If you've never worked in a place, don't make a page for it. A page for somewhere you've never been is a promise you can't keep.

Name the town and say which kinds of job you've done around it. Add a photo from a local job, with the customer's permission, and a sentence on what was done. If you know the area well, say so in a useful way: the types of homes you often visit, how far you'll travel, which jobs you tend to be called for there.

Every area page must differ from the others in real ways: different jobs, different photos, different details. If two pages could swap town names and nobody would notice, one of them shouldn't exist.

Link each area page to your main services and your quote page. Say plainly where your cover ends, so someone just outside it doesn't waste a call.

Avoid listing twenty towns on one page like a roll call. Avoid area pages that are the same text with a new place name dropped in; as noted above, that's what Google's spam policies target. And avoid naming towns you only "might" cover. Build the page when the work exists.

Purpose: Let people see the standard of your work before they ever ring you.

Use real jobs only. Your own photos, taken on site, with the customer's permission. Ask before you photograph anything, and ask again before you publish it. Keep faces, house numbers, street signs and personal items out of shot unless the customer is happy for them to appear.

Group the photos by job type, so someone looking for shelving doesn't scroll past a fitted door. Add a short caption to each: what the job was, what you did, and anything tricky about it. Before-and-after pairs work well when the change is obvious. If it isn't, one clear finished photo is enough.

Keep the gallery current. Add new jobs as you finish them, even if it's only one a month. A gallery that stops three years ago looks like a business that did too.

Make sure photos are sharp and the light is decent. You don't need a studio. You need a clean phone lens and a few seconds of care.

Avoid stock images passed off as your work. Avoid photos of jobs somebody else did. Avoid anything showing a customer's home without their say-so. And avoid dumping two hundred unlabelled pictures on one page. Pick the best, and label them.

Purpose: Put real customer feedback in one place, where a nervous buyer can read it.

Only publish reviews that real customers actually wrote. Never write one yourself, and never edit someone's words to make them sound better. If a review has a typo, leave it. That's how you know it's real.

Ask customers once the job is done and they're pleased, while it's fresh. Make it easy: send a link, keep the request short, and say thank you whatever they write. Show the customer's first name or initials if they're happy with that, and the type of job they had done.

Link to wherever the original reviews live, such as your Google Business Profile, so a visitor can check them. Add new ones as they come in.

If you have only two or three, show two or three. A short honest list is better than a padded one. If you have none yet, leave this page out for now and build it once you do.

Avoid invented reviews, bought reviews and reviews copied from another business. Avoid cherry-picking only the shortest, vaguest lines. Avoid deleting every lukewarm comment, too; a calm, polite reply to a mixed one can say more about you than five gushing ones.

Purpose: Say plainly what you're registered for, what cover you hold and what you won't do.

Be exact. This page only works if every word on it is true.

TrustMark is the government-endorsed quality scheme for work done in or around the home. Mention it only if you're really registered with it for your trade. Check on trustmark.org.uk whether your trade is covered before you say anything. Registered for one trade doesn't mean registered for another.

For insurance, say what cover you hold, and only what you really hold. Check the wording with your insurer before you publish it. Don't state any rule about what insurance a handyman must have; if you're unsure, ask your insurer or the relevant regulator.

Gas and electrical work need particular care. Don't describe yourself as qualified for either unless you are. Anyone employed to work on gas appliances in a home must be a Gas Safe registered engineer competent in that area of gas work. Engineers carry ID cards showing which appliances they're qualified for, and customers can check the card or the online register (HSE). So say clearly which jobs you don't take on, such as work that needs a registered gas engineer. Customers respect a straight answer, and it keeps you on the right side of the line.

Avoid logos you haven't earned. Avoid vague phrases like "fully qualified" or "fully certified" with nothing behind them. Avoid saying you're insured without being able to say how. And avoid hiding limits in small print. Put them in plain view.

Purpose: Answer the questions customers really ask, so fewer of them need a phone call.

Start from your own inbox and call log. What do people ask before they book? What do they get wrong? What do they forget to mention? Those are your questions. Don't invent ones that sound clever.

Typical ones might cover: what areas you serve, whether you bring your own tools and materials, what happens if a job turns out bigger than expected, how to send photos of the problem, and which jobs you don't take on. Write each answer the way you'd say it across a counter. Two or three short sentences is usually enough.

Be straight about limits. If a job needs a registered gas engineer, say so. If you don't do a certain trade, say so. Link to the page where the detail lives.

Keep the page short enough to scan. Group questions under small headings if there are more than eight or so. Add new ones when the same question comes up a third time, and delete any that stop being true.

Avoid giving typical prices or timings. Every job differs, and a figure on a page becomes a promise someone will hold you to. Say "send us a photo and we'll quote" instead. Avoid questions nobody has ever asked, answers that dodge the point, and long essays dressed up as FAQs.

Purpose: Make asking for a quote so easy that nobody gives up halfway.

Keep the form short. Name, phone or email, town, a short description of the job, and a way to attach photos. That's nearly everything you need to decide whether you can help and roughly what's involved. Every extra field costs you enquiries.

Say what happens next, in a sentence. "We'll reply within a working day" is fine, but only if that's true. Don't promise what you can't deliver. Add a phone number for people who'd rather talk, and say when you answer it.

Tell people what helps: a clear photo, the size of the job, any access issues, whether materials are bought. A few short lines above the form will give you better enquiries than any amount of chasing afterwards.

TrustMark advises homeowners to get three quotes, take up references from previous customers, use a written contract, and pay only for completed work, avoiding large advance payments. Don't be put off by that. Say you're happy to put things in writing and work from a written quote. It shows you're relaxed about being checked.

Avoid long forms with a dozen compulsory boxes. Avoid asking for details you don't need yet. Avoid a form that sends no confirmation, so the customer wonders whether it worked. And avoid a "submit" button that leads nowhere.

Purpose: Show there's a real person behind the van, and make them easy to reach.

Say who you are, in a few honest lines. Your name, how long you've been doing this (only if you want to say), what you enjoy fixing, and where you're based. A friendly, clear photo of you helps people feel they know who's turning up at their door.

Then say how you work: whether you travel to customers, which days you take bookings, how you keep a home tidy while you're in it. Keep the details true and checkable.

Put your contact details on the same page, or link to it clearly: phone number, email address and, if you want one, a contact form. Say when you're likely to answer. If you're out on jobs all day and ring back in the evening, say that. People are patient when they know what to expect.

If you work as a limited company, your company details need to appear on the site (see the footer section below). If you're a sole trader, use your own name and say so.

Avoid a biography that reads like a CV. Avoid claims you can't back up, such as "the best in the area". Avoid an old photo. And avoid hiding your phone number behind a form. If you want calls, make calling easy.

Purpose: Put the legal basics at the bottom of every page, so nobody has to ask.

UK limited companies must show the registered company name, registered number, registered office address and where registered on their website (GOV.UK). The footer is the natural place for it, because it appears on every page.

So if you trade as a limited company, add those four items: the name exactly as registered, the company number, the registered office address, and the place of registration. Copy them from your official records. Don't retype them from memory.

If you trade another way, such as a sole trader, check with your local council or the relevant regulator about what you need to show. Don't guess, and don't copy another firm's footer.

Alongside that, add a phone number, an email address and links to your main pages. Keep it tidy and consistent. Update it the moment anything changes: a new registered office, a new number, a new email.

Avoid leaving old details in place after a change. Avoid a trading name that differs from the registered name with no explanation. Avoid tiny, pale text nobody can read. And avoid copying a footer from another site. Your details should be yours, and accurate.

Purpose: Get found by people searching for a handyman nearby, without sending customers to an address that isn't a shop.

A Google Business Profile is a free listing. For a business that travels to customers, such as yours, Google guidelines say to treat it as a service-area business. Remove the address from the profile and set your service areas instead, up to 20. Edits to service areas can take up to 48 hours to show, so don't panic if nothing changes straight away.

Choose areas you really serve. If you list a town, you should be happy to take a job there. Match what you've written on your website: same business name, same phone number, same areas.

Then fill in the rest properly: opening hours, a short plain description, your main services and a few real photos. Reply to reviews as they come in. Link back to your site.

To give you a sense of scale, UK monthly search estimates from DataForSEO (18 October 2026) put "handyman near me" at 18,100, "handyman website" at 140, "handyman marketing" at 10 and "handyman seo" at 10. These are national monthly estimates, not per town, and they say nothing about how many calls you'd get. They do suggest plenty of people look for a handyman close to home.

Avoid showing your home address if you don't want customers turning up there. Avoid listing every town within fifty miles. Avoid a profile that says one thing while your website says another. And avoid leaving it half-finished.

1. Home page: say what you do, where, and how to get a quote.
2. Quote request page: a short form that's easy to finish.
3. Your main service page: the job you're asked for most, with real photos.
4. Accreditations and insurance, with a plain list of jobs you do and jobs you don't.
5. About and contact: who you are and how to reach you.

Build them in that order. Don't wait until everything's perfect. A small site that's true and clear beats a big one that isn't. Add the rest as you go: more services, area pages, the gallery, reviews, the FAQs. Real work first, pages second.

Not sure where the gaps are? Seracu offers a free snapshot that shows which topics your site lacks compared with competitors. It's a quick way to see what's missing before you decide what to build next.