Pages you should have
Activities and experiences: pages your website should have
Escape rooms, workshops, classes and pop-ups, where listing sites dominate generic searches.
Generic searches for things to do are crowded with listing sites. A venue can still win on its own name, on local searches and in AI answers, but only if its own site and Google listing are in order.
Guides in this section
Escape rooms
The pages an independent UK escape room needs on its website, with a one-day check of how listing sites, map results and AI answers treat activity venues.
Pottery studios and painting cafes
The pages a UK pottery studio or paint-your-own pottery cafe needs on its website, with a one-day check of how listing sites, map results and AI answers treat activity venues.
Paint and sip venues
The pages a UK paint and sip business needs on its website: session dates, booking, what to expect, drinks and licensing, and a correct Google listing.
Axe throwing venues
The pages a UK axe throwing venue needs on its website: sessions, booking, what to expect, safety information, food and drink, and a correct Google listing.
Cookery schools and cooking classes
The pages a UK cookery school needs on its website: class pages, booking, allergies, registration and hygiene rating, and a correct Google listing.
Art classes and workshops
The pages a UK art class or workshop business needs on its website: class pages, booking, what to expect, children's classes, and a correct Google listing.
Art pop-ups and pop-up events
The pages an art pop-up or pop-up event in the UK needs on its website: event pages that become an archive, finding the venue, tickets, drinks permissions, and a correct Google listing.
Board game cafes
The pages a UK board game cafe needs on its website: the game library, pricing, menu, events, allergens, licensing, and a correct Google listing.
If your type of business is not listed
Start with the basics on the pages you should have hub: a home page that says what you do and where, one page per real service, an about page, contact details and the legal details in the footer. Then add pages only where there is something real to say. Or see what your site is missing with Seracu's free snapshot, a look at which topics your site lacks compared with its competitors.
Frequently asked questions
How can an activity venue get more bookings online?
Generic searches for things to do are crowded with listing sites, but an activity venue can still win on its own name, on local searches and in AI answers. That only works if the venue's own website and Google listing are in order. A home page that says what the venue does and where, one page for each real service and contact details are the basics.
Can an experience business be found in AI answers?
Possibly, but only if the basics are in order. Generic searches are crowded with listing sites, yet an experience business can still win on its own name, on local searches and in AI answers when its own website and Google listing are accurate. Nobody can promise a result, so the sensible step is to get the site and listing right.
Which pages should an activity or experience business build first?
An activity or experience business should start with a home page that says what it does and where, one page for each real service, an about page, contact details and the legal details in the footer. Then it should add pages only where there is something real to say, rather than building everything at once.
Do activity and experience businesses need legal details on their website?
It depends on how the business is set up. An activity or experience business that trades as a UK limited company should show the registered company number, the registered office address, where the company is registered and that it is a limited company, usually by giving the full name with Limited or Ltd at the end. The footer is the usual place for these legal details.
More questions? Read the full Seracu FAQ.
Sources
1 checkedThe pages the claims above were checked against, last read on 19 Oct 2026.