Pages a yoga studio's website should have

Your studio is probably lovely. The website might not show it.

Most yoga sites fail in the same dull way. Pages are missing, out of date, or doing three jobs badly. This guide lists the pages a studio or independent teacher actually needs, what goes on each, and what to leave off. Build only the ones that match what you really do. If you don't run retreats, skip that page. Simple.

Purpose: Tell a stranger in ten seconds what you offer, where you are and what to do next.

Open with one plain sentence: what the studio is, which town or area it's in, and who it's for. Then give two clear buttons: see the timetable, and book a class. Put them where a thumb can reach them on a phone.

Below that, add a short block on the kinds of classes you run, a line or two on your space, and your address with a link to the studio page. Add one photo of the real room, with real people in it if they've agreed. Show the next few classes or the next event, but only if somebody keeps that list current. A home page promoting last season's workshop is worse than a bare one.

Keep your name, address and phone number somewhere visible, in text rather than inside an image. Keep the wording friendly and ordinary. Say "gentle morning class" rather than anything grand.

Think of the home page as a signpost. Its job is to send people on to the right page, not to hold everything itself.

Avoid long welcome speeches, auto-playing music or video, sliders that rotate before anyone has read them, and a wall of text about your philosophy. Avoid vague lines like "find your balance" with no mention of what you actually teach or where.

Purpose: Let people see what's on, when, and what each class involves, without having to ask.

List every regular class with the day, start time, length, teacher and style. Then explain each style in one or two plain sentences. "Vinyasa" means nothing to a newcomer. "A flowing class where you move from one pose to the next, linked to your breathing" does. Say how active it is, and whether it suits beginners.

Mention the level honestly. If a class is mixed ability, say so, and say what a beginner might do while others try something harder. If a class has a cap on numbers, state it.

Make the timetable text, not a screenshot or a PDF that nobody can read on a phone. Text can be updated in a minute. A picture of a timetable gets forgotten, and then it's wrong.

Put a "last updated" note on it if that helps you stay disciplined. When a class changes, the page changes the same day. If a teacher is covering, say so.

Describe what happens in a session rather than what it will do for people. "We start with breathing, move through standing poses and finish with a few minutes of rest" is a description. Keep it to that.

Avoid listing classes you no longer run, using Sanskrit names without a plain explanation, and promising what a class will cure, fix or achieve. Avoid a timetable that lives only as an image.

Purpose: Remove the awkwardness of a first visit before the person has even booked.

This page answers the questions people are too embarrassed to ask. Walk through the visit in order. Where to arrive, how early, where to leave shoes, who greets them, and what happens in the room.

Say what to wear in plain terms: something comfortable that lets you move. Say what to bring, and what you provide. If mats, blocks and straps are included, say so. If there's a charge to hire a mat, say that too. Mention water, and whether there are changing rooms and somewhere to leave bags.

Cover the worries directly. You don't need to be flexible. You can stop and rest at any point. You can tell the teacher about an injury or a health condition before class starts, and the teacher will talk it through with you. Say that people of all shapes and ages attend, only if that's true for your classes.

Explain the end of class, since many first-timers don't know there's a rest at the end. Tell them how long the whole thing lasts.

Finish with a clear next step: a link to the beginner-friendly classes and the booking page.

Avoid jargon, assumptions that everyone knows the etiquette, and any promise about results. Avoid sounding intimidating or exclusive. Avoid giving health advice; point people to their own doctor or health professional for questions about their body.

Purpose: Show what it costs to attend, clearly enough that nobody has to message you to find out.

Only build this page if you'll keep it current. A wrong price is worse than no page, because it starts the relationship with a disagreement.

List each option on its own line: a single drop-in class, a block of classes, a monthly membership, any concession rate, any introductory offer. For each, say exactly what it includes, how long it lasts, and whether it can be paused or shared. Explain what happens when a class is full or cancelled.

State the rules plainly: how long a pass is valid for, whether unused classes carry over, and how to cancel a membership. Put the cancellation terms where people can see them before they pay, not buried at the bottom.

If you offer a free or reduced first class, say who it's for and how to claim it. If you don't publish prices, say why and how to get them quickly, but be aware that hiding every figure usually just frustrates people.

Review the page whenever prices change, and set yourself a regular reminder to check it. Make sure the amounts match what's on your booking system.

Avoid out-of-date prices, vague phrases like "great value", and complicated tiers that need a diagram to understand. Avoid hidden conditions, and avoid listing offers that ended months ago.

Purpose: Let someone reserve a place in as few steps as possible, on a phone, without needing help.

Test it yourself on your own phone. Try to book a class from the home page. Count the taps. If it takes more than a few, simplify.

Show the class, date, time and teacher before asking for anything. Ask only for what you need. A name and an email address, plus a way to pay if there's a charge, and a health note if you collect one. Every extra box loses somebody.

Say clearly what happens after booking. People should get a confirmation, and they should know where it will arrive. Tell them how to cancel or change a booking, and by when. If there's a waiting list, explain how it works.

Offer a simple fallback for anyone who can't or won't use the form: a phone number or email address, with a note of when you'll reply. Not everyone is comfortable booking online, and some will need to speak to a person.

Check what's sent after each booking, from the customer's side. Book a class yourself now and then and read what arrives. Fix anything confusing.

Avoid forcing people to create an account before they can see the timetable, long forms, unexplained error messages and booking links that go to a dead or outdated page. Avoid hiding your contact details when the system fails.

Purpose: Give each special event its own dated page, then retire it once it's over.

Make a separate page for each event. Include the date, start and finish times, the location, who's leading it, what it covers, who it suits, the price, and how to book. State clearly what's included and what isn't, such as food, accommodation or equipment, if it's a retreat.

Write plainly about what will happen across the day or the weekend, with a rough outline of the schedule. People want to picture it before they commit. Be honest about the level required.

Say how many places there are, and how to join a waiting list. Give the cancellation terms before payment. If there's a travel or overseas element, tell the owner of the studio to check with the relevant regulator or their insurer about what rules apply to them, rather than guessing; those depend on what you're running.

Once an event has passed, don't leave it sitting there as though it's still coming. Either remove it, or mark it clearly as finished and link to the next one. An archive of past events can be useful, but only if it's labelled as past.

Avoid undated events, "coming soon" pages that never come, and leaving finished events live with a working booking button. Avoid promising transformation, healing or any specific outcome for attendees. Describe the activity and leave it there.

Purpose: Introduce the people leading classes, so a new student knows who they'll meet.

Ask each teacher before you publish anything about them. Get their agreement on the photo, the wording and the details. If a teacher leaves, take them down promptly.

Write a short, human paragraph for each one. Say which classes they teach, what their style is like, and a little about how they got into yoga if they're happy to share it. Keep it warm and brief. A name and a real photograph make a big difference.

State teacher training and affiliations only if they're real, and name the awarding body only if you're certain it's accurate. If you can't prove a qualification, leave it out. Check the wording with the teacher, and keep a record of where the detail came from. Don't round up, embellish or borrow a credential someone else holds.

If a teacher covers classes now and then, say so, and say which ones.

Avoid copied biographies, stock photos standing in for real people, inflated titles, and listing training that isn't verified. Avoid claims that a teacher can heal or treat conditions. Avoid publishing a person's details without their say-so.

Purpose: Help someone get to the door and through it without stress.

Give the full postal address in text, with a map link. Then describe the last stretch in words: which side street, what the door looks like, which bell or buzzer, which floor. Mention nearby public transport and walking routes if you know them.

Cover parking honestly. Say whether there's parking on site, nearby or none, and whether it's free or paid, only if you know that for certain. If you're not sure, say so and suggest checking local signs.

Accessibility matters here. Describe what's true. Steps at the entrance, a lift or no lift, step-free access, how wide the doorway is, where the toilets and changing rooms sit, and whether there's a quiet space. Be specific and accurate. If something isn't accessible, say so plainly and say what you can do instead, and invite people to get in touch before they visit. If you're unsure about your obligations, check with your local council or the relevant regulator.

Add a photograph of the entrance. Many people turn up and can't find the door.

Make sure the address matches the one on your Google Business Profile exactly.

Avoid vague directions like "easy to find", a map with no written address, and claiming access you haven't checked. Avoid hiding the difficulties. Avoid an address that differs between pages.

Purpose: Explain clearly what you offer one-to-one or to groups, if you offer it at all.

Only build this page if you actually do the work. Skip it if you don't. An empty or half-hearted page does more harm than none.

For private sessions, say who teaches them, how long they last, where they happen, and how to enquire. Describe what a session involves, such as a conversation at the start, a plan for the hour, and time to ask questions. Give a price or a way to get one quickly.

For corporate or group classes, say whether you travel to the workplace or host at the studio, how many people you can teach at once, what kit is needed, and what space is required. Explain how to arrange a date. Describe the content of a typical session, not the benefits to the business.

Say how people can ask for adjustments, for instance for a team member with an injury, and that they should discuss it before the session.

Keep it concrete. A short list of what's offered, followed by a simple enquiry form or email address, is enough.

Avoid promising reduced stress, better productivity or any measurable result for an employer or a person. Avoid inventing client lists or implying endorsements you don't have. Avoid a page that exists only because you think a studio should have one.

Purpose: Show what real students have said, in their own words, and nothing else.

Use only genuine reviews from people who actually attended. Take them from a place you can point to, and get permission before displaying a name or a photograph. If someone wants to be anonymous, respect that.

Quote them as written. Don't tidy them into something they didn't say, and don't pick only the most glowing line from a mixed comment in a way that changes its meaning. If you edit for length, keep the sense and make clear that it's an extract.

Don't write reviews yourself. Don't ask friends or family to write them. Don't offer rewards in exchange for a particular rating. If you're unsure what's allowed when asking for reviews, check the rules of the platform you use and the Advertising Standards Authority's guidance.

Consider linking to wherever the reviews live, such as your Google Business Profile, so people can read them in full. Reply to reviews politely, including the difficult ones. A calm, courteous reply to a complaint says plenty about you.

Keep the page tidy. Remove anything out of date, and add new reviews as they arrive.

Avoid invented quotes, anonymous praise you can't trace, claims about outcomes in the reviews that you couldn't make yourself, and a page of five-star blurbs with no names or context.

Purpose: Say who runs the studio, why it exists, and exactly how to reach you.

Keep the About section short and honest. Say who started the studio, when and why, in a few plain sentences. Mention your approach to teaching only in terms of what you do. A photo of the people behind it helps, if they're happy to appear.

Put contact details on the same page, or link to them clearly from every page. Include a phone number, an email address and the studio address. Say when you usually reply and when the studio is staffed. If you use a contact form, also give an email address in case the form fails.

If your business is a UK limited company, your website must show the registered company name, the registered number, the registered office address and where it's registered (GOV.UK). A line in the footer does the job. If you aren't sure whether this applies to you, check with GOV.UK or an accountant.

Add links to your social accounts only if you keep them active. An abandoned feed with a last post from long ago works against you.

Avoid a contact page with only a form, an address that doesn't match elsewhere, a life story that runs on for pages, and company details missing from the footer if you're a limited company.

Purpose: Make sure the listing people see on a map or in a search matches your real studio and your website.

This isn't a page on your site, but it matters as much. It's the listing that shows your name, address, opening hours, photos and reviews when someone looks for a studio nearby. For scale, an estimated 4,400 UK searches a month are for "yoga studio near me". That's a national monthly estimate, not a figure for your town, so treat it as a rough sense of how often people look. Related searches about yoga studio marketing, a yoga studio website, or SEO for yoga studios each come in at an estimated 10 a month (DataForSEO, 18 October 2026).

Use the real-world business name shown on your shopfront, website and stationery. Don't add extra words to the name to try to stand out; Google's guidelines say not to. You can't pay for a better local ranking, so don't be tempted by anyone who says you can.

Keep your opening hours accurate, and update holiday hours before every bank holiday and closure. Add the booking link, real photos of the studio and classes, a sensible category, and a short plain description. Make sure the address, phone number and website details match your site exactly.

Check it regularly. Look at it the way a stranger would.

Avoid stuffing the name with extra words, using a photo that isn't yours, and leaving hours unchanged through a closure. Duplicate listings are out too. Avoid making several near-identical pages for each area you might serve; Google's spam policies treat many near-duplicate pages made mainly to manipulate rankings as spam, so any area or service page must carry something genuinely different.

Start here, in this order:

1. Home page: a clear signpost with your address and two buttons, timetable and book.
2. Classes and timetable: current, in text, with each style explained in plain words.
3. Booking page: works on a phone, in as few taps as possible.
4. Google Business Profile: name, address, hours and booking link matching your site.
5. New to yoga: what to expect and what to bring, so first visits feel easy.

Everything else can wait until these five are right and kept up to date. At the end of the day, five accurate pages beat fifteen tired ones.

Not sure which pages you're lacking? Seracu offers a free snapshot that shows which topics your site lacks compared with competitors. It's a quick way to see where the gaps are before you decide what to build next.